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Good works marketing and corporate initiatives that build a better world- and the bottom line /

"Marketing guru Philip Kotler explains how social initiatives can help your business growBusinesspeople who mix cause and commerce are often portrayed as either opportunistic corporate "causewashers" cynically exploiting nonprofits, or visionary social entrepreneurs for whom conductin...

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Xehetasun bibliografikoak
Egile nagusia:	Kotler, Philip
Erakunde egilea:	ebrary, Inc
Beste egile batzuk:	Hessekiel, David, 1960-, Lee, Nancy, 1945-
Formatua:	Baliabide elektronikoa eBook
Hizkuntza:	ingelesa
Argitaratua:	Hoboken, N.J. : Wiley, 2012.
Gaiak:	Marketing > Social aspects. Social responsibility of business. Relationship marketing. Electronic books.
Sarrera elektronikoa:	An electronic book accessible through the World Wide Web; click to view
Etiketak:	Etiketa erantsi Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!

Antzeko izenburuak

The referral of a lifetime the networking system that produces bottom-line results-- every day! /
nork: Templeton, Timothy L.
Argitaratua: (2003)

Join the conversation how to engage marketing-weary consumers with the power of community, dialogue, and partnership /
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Managing the new customer relationship strategies to engage the social customer and build lasting value /
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Managing market relationships methodological and empirical insights /
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The rise of the platform marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms /
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The new relationship marketing : how to build a large, loyal, profitable network using the social Web /
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Customer-centric marketing : building relationships and creating advocates in the age of the consumer /
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Responsibility and marketing
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Relationship marketing re-imagined : marketing's inevitable shift from exchanges to value cocreating relationships /
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The rainmaker's toolkit power strategies for finding, keeping, and growing profitable clients /
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Pathways less travelled to value creation interaction, dialogue and knowledge generation /
Argitaratua: (2004)

All you need is a good idea! how to create marketing messages that actually get results /
nork: Heyman, Jay H., 1939-
Argitaratua: (2008)

Marketing management /
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Argitaratua: (2009)

Chaotics the business of managing and marketing in the age of turbulence /
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Marketing management /
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The digital marketer : ten new skills you must learn to stay relevant and customer-centric /
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Engagement marketing how small business wins in a socially connected world /
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Social marketing to the business customer listen to your B2B market, generate major account leads, and build client relationships /
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Argitaratua: (2011)

Principles of marketing /
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Argitaratua: (2006)

Principles of marketing /
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Argitaratua: (2008)

Marketing : an introduction /
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Argitaratua: (1997)

Principles of marketing /
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Principles of marketing /
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Principles of marketing /
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Principles of marketing /
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Principles of marketing /
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Principles of marketing /
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Exotic visions in marketing theory and practice
nork: Walle, Alf H.
Argitaratua: (2002)

Relationship marketing in professional services a study of agency-client dynamics in the advertising sector /
nork: Halinen, Aino, 1961-
Argitaratua: (1997)

Customer relationship management how to turn a good business into a great one! /
nork: Roberts-Phelps, Graham
Argitaratua: (2001)

Brand advocates turning enthusiastic customers into a powerful marketing force /
nork: Fuggetta, Rob
Argitaratua: (2012)

Inbound marketing : attract, engage, and delight customers online /
nork: Halligan, B. (Brian), et al.
Argitaratua: (2014)

Marketing 3.0 from products to customers to the human spirit /
nork: Kotler, Philip
Argitaratua: (2010)

Viral marketing within social networking sites : the creation of an effective viral marketing campaign /
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Argitaratua: (2014)

The co-creation paradigm /
nork: Ramaswamy, Venkatram, et al.
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Principles of marketing. /
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Argitaratua: (1989)

Principles of marketing /
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Handbook of brand relationships
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Marketing management : analysis, planning, implementation, and control /
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Marketing management : analysis, planning, implementation, and control /
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