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Good works marketing and corporate initiatives that build a better world- and the bottom line /

"Marketing guru Philip Kotler explains how social initiatives can help your business growBusinesspeople who mix cause and commerce are often portrayed as either opportunistic corporate "causewashers" cynically exploiting nonprofits, or visionary social entrepreneurs for whom conductin...

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Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας:	Kotler, Philip
Συγγραφή απο Οργανισμό/Αρχή:	ebrary, Inc
Άλλοι συγγραφείς:	Hessekiel, David, 1960-, Lee, Nancy, 1945-
Μορφή:	Ηλεκτρονική πηγή Ηλ. βιβλίο
Γλώσσα:	Αγγλικά
Έκδοση:	Hoboken, N.J. : Wiley, 2012.
Θέματα:	Marketing > Social aspects. Social responsibility of business. Relationship marketing. Electronic books.
Διαθέσιμο Online:	An electronic book accessible through the World Wide Web; click to view
Ετικέτες:	Προσθήκη ετικέτας Δεν υπάρχουν, Καταχωρήστε ετικέτα πρώτοι!

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