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Good works marketing and corporate initiatives that build a better world- and the bottom line /

"Marketing guru Philip Kotler explains how social initiatives can help your business growBusinesspeople who mix cause and commerce are often portrayed as either opportunistic corporate "causewashers" cynically exploiting nonprofits, or visionary social entrepreneurs for whom conductin...

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Bibliografiske detaljer
Hovedforfatter:	Kotler, Philip
Institution som forfatter:	ebrary, Inc
Andre forfattere:	Hessekiel, David, 1960-, Lee, Nancy, 1945-
Format:	Electronisk eBog
Sprog:	engelsk
Udgivet:	Hoboken, N.J. : Wiley, 2012.
Fag:	Marketing > Social aspects. Social responsibility of business. Relationship marketing. Electronic books.
Online adgang:	An electronic book accessible through the World Wide Web; click to view
Tags:	Tilføj Tag Ingen Tags, Vær først til at tagge denne postø!

Lignende værker

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Managing the new customer relationship strategies to engage the social customer and build lasting value /
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Managing market relationships methodological and empirical insights /
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The new relationship marketing : how to build a large, loyal, profitable network using the social Web /
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Customer-centric marketing : building relationships and creating advocates in the age of the consumer /
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Responsibility and marketing
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Relationship marketing re-imagined : marketing's inevitable shift from exchanges to value cocreating relationships /
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The rainmaker's toolkit power strategies for finding, keeping, and growing profitable clients /
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All you need is a good idea! how to create marketing messages that actually get results /
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Pathways less travelled to value creation interaction, dialogue and knowledge generation /
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Marketing management /
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Chaotics the business of managing and marketing in the age of turbulence /
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Marketing management /
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The digital marketer : ten new skills you must learn to stay relevant and customer-centric /
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Engagement marketing how small business wins in a socially connected world /
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Udgivet: (2012)

Social marketing to the business customer listen to your B2B market, generate major account leads, and build client relationships /
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Principles of marketing /
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Udgivet: (2006)

Principles of marketing /
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Udgivet: (1983)

Principles of marketing /
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Udgivet: (1991)

Principles of marketing /
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Marketing : an introduction /
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Principles of marketing /
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Principles of marketing /
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Principles of marketing /
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Exotic visions in marketing theory and practice
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Relationship marketing in professional services a study of agency-client dynamics in the advertising sector /
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Udgivet: (1997)

Customer relationship management how to turn a good business into a great one! /
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Udgivet: (2001)

Brand advocates turning enthusiastic customers into a powerful marketing force /
af: Fuggetta, Rob
Udgivet: (2012)

Marketing 3.0 from products to customers to the human spirit /
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Udgivet: (2010)

Inbound marketing : attract, engage, and delight customers online /
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Udgivet: (2014)

Viral marketing within social networking sites : the creation of an effective viral marketing campaign /
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Udgivet: (2014)

Principles of marketing. /
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The co-creation paradigm /
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Principles of marketing /
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Handbook of brand relationships
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Marketing management : analysis, planning, implementation, and control /
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Marketing management : analysis, planning, implementation, and control /
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