Good works marketing and corporate initiatives that build a better world- and the bottom line /
"Marketing guru Philip Kotler explains how social initiatives can help your business growBusinesspeople who mix cause and commerce are often portrayed as either opportunistic corporate "causewashers" cynically exploiting nonprofits, or visionary social entrepreneurs for whom conductin...
Wedi'i Gadw mewn:
Prif Awdur: | Kotler, Philip |
---|---|
Awdur Corfforaethol: | ebrary, Inc |
Awduron Eraill: | Hessekiel, David, 1960-, Lee, Nancy, 1945- |
Fformat: | Electronig eLyfr |
Iaith: | Saesneg |
Cyhoeddwyd: |
Hoboken, N.J. :
Wiley,
2012.
|
Pynciau: | |
Mynediad Ar-lein: | An electronic book accessible through the World Wide Web; click to view |
Tagiau: |
Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
|
Eitemau Tebyg
The referral of a lifetime the networking system that produces bottom-line results-- every day! /
gan: Templeton, Timothy L.
Cyhoeddwyd: (2003)
gan: Templeton, Timothy L.
Cyhoeddwyd: (2003)
Join the conversation how to engage marketing-weary consumers with the power of community, dialogue, and partnership /
gan: Jaffe, Joseph, 1970-
Cyhoeddwyd: (2007)
gan: Jaffe, Joseph, 1970-
Cyhoeddwyd: (2007)
Managing the new customer relationship strategies to engage the social customer and build lasting value /
gan: Gordon, Ian H.
Cyhoeddwyd: (2013)
gan: Gordon, Ian H.
Cyhoeddwyd: (2013)
Managing market relationships methodological and empirical insights /
gan: Lindgreen, Adam
Cyhoeddwyd: (2008)
gan: Lindgreen, Adam
Cyhoeddwyd: (2008)
The rise of the platform marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms /
gan: Dempster, Craig, et al.
Cyhoeddwyd: (2015)
gan: Dempster, Craig, et al.
Cyhoeddwyd: (2015)
The new relationship marketing : how to build a large, loyal, profitable network using the social Web /
gan: Smith, Mari, 1966-
Cyhoeddwyd: (2011)
gan: Smith, Mari, 1966-
Cyhoeddwyd: (2011)
Customer-centric marketing : building relationships and creating advocates in the age of the consumer /
gan: Cundari, Aldo
Cyhoeddwyd: (2015)
gan: Cundari, Aldo
Cyhoeddwyd: (2015)
Responsibility and marketing
Cyhoeddwyd: (2002)
Cyhoeddwyd: (2002)
Relationship marketing re-imagined : marketing's inevitable shift from exchanges to value cocreating relationships /
gan: Malhotra, Naresh K., et al.
Cyhoeddwyd: (2016)
gan: Malhotra, Naresh K., et al.
Cyhoeddwyd: (2016)
The rainmaker's toolkit power strategies for finding, keeping, and growing profitable clients /
gan: Mills, Harry, 1950-
Cyhoeddwyd: (2004)
gan: Mills, Harry, 1950-
Cyhoeddwyd: (2004)
Pathways less travelled to value creation interaction, dialogue and knowledge generation /
Cyhoeddwyd: (2004)
Cyhoeddwyd: (2004)
All you need is a good idea! how to create marketing messages that actually get results /
gan: Heyman, Jay H., 1939-
Cyhoeddwyd: (2008)
gan: Heyman, Jay H., 1939-
Cyhoeddwyd: (2008)
Marketing management /
gan: Kotler, Philip
Cyhoeddwyd: (2009)
gan: Kotler, Philip
Cyhoeddwyd: (2009)
Chaotics the business of managing and marketing in the age of turbulence /
gan: Kotler, Philip
Cyhoeddwyd: (2009)
gan: Kotler, Philip
Cyhoeddwyd: (2009)
Marketing management /
gan: Kotler, Philip
Cyhoeddwyd: (2006)
gan: Kotler, Philip
Cyhoeddwyd: (2006)
The digital marketer : ten new skills you must learn to stay relevant and customer-centric /
gan: Weber, Larry, et al.
Cyhoeddwyd: (2014)
gan: Weber, Larry, et al.
Cyhoeddwyd: (2014)
Engagement marketing how small business wins in a socially connected world /
gan: Goodman, Gail F., 1960-
Cyhoeddwyd: (2012)
gan: Goodman, Gail F., 1960-
Cyhoeddwyd: (2012)
Social marketing to the business customer listen to your B2B market, generate major account leads, and build client relationships /
gan: Gillin, Paul
Cyhoeddwyd: (2011)
gan: Gillin, Paul
Cyhoeddwyd: (2011)
Principles of marketing /
gan: Kotler, Philip
Cyhoeddwyd: (2006)
gan: Kotler, Philip
Cyhoeddwyd: (2006)
Principles of marketing /
gan: Kotler, Philip
Cyhoeddwyd: (1983)
gan: Kotler, Philip
Cyhoeddwyd: (1983)
Principles of marketing /
gan: Kotler, Philip
Cyhoeddwyd: (1991)
gan: Kotler, Philip
Cyhoeddwyd: (1991)
Principles of marketing /
gan: Kotler, Philip
Cyhoeddwyd: (2008)
gan: Kotler, Philip
Cyhoeddwyd: (2008)
Principles of marketing /
gan: Kotler, Philip
Cyhoeddwyd: (2008)
gan: Kotler, Philip
Cyhoeddwyd: (2008)
Marketing : an introduction /
gan: Kotler, Philip
Cyhoeddwyd: (1997)
gan: Kotler, Philip
Cyhoeddwyd: (1997)
Principles of marketing /
gan: Kotler, Philip
Cyhoeddwyd: (1986)
gan: Kotler, Philip
Cyhoeddwyd: (1986)
Principles of marketing /
gan: Kotler, Philip
Cyhoeddwyd: (1996)
gan: Kotler, Philip
Cyhoeddwyd: (1996)
Principles of marketing /
gan: Kotler, Philip
Cyhoeddwyd: (2004)
gan: Kotler, Philip
Cyhoeddwyd: (2004)
Exotic visions in marketing theory and practice
gan: Walle, Alf H.
Cyhoeddwyd: (2002)
gan: Walle, Alf H.
Cyhoeddwyd: (2002)
Relationship marketing in professional services a study of agency-client dynamics in the advertising sector /
gan: Halinen, Aino, 1961-
Cyhoeddwyd: (1997)
gan: Halinen, Aino, 1961-
Cyhoeddwyd: (1997)
Customer relationship management how to turn a good business into a great one! /
gan: Roberts-Phelps, Graham
Cyhoeddwyd: (2001)
gan: Roberts-Phelps, Graham
Cyhoeddwyd: (2001)
Brand advocates turning enthusiastic customers into a powerful marketing force /
gan: Fuggetta, Rob
Cyhoeddwyd: (2012)
gan: Fuggetta, Rob
Cyhoeddwyd: (2012)
Inbound marketing : attract, engage, and delight customers online /
gan: Halligan, B. (Brian), et al.
Cyhoeddwyd: (2014)
gan: Halligan, B. (Brian), et al.
Cyhoeddwyd: (2014)
Marketing 3.0 from products to customers to the human spirit /
gan: Kotler, Philip
Cyhoeddwyd: (2010)
gan: Kotler, Philip
Cyhoeddwyd: (2010)
Viral marketing within social networking sites : the creation of an effective viral marketing campaign /
gan: Wilde, Sven
Cyhoeddwyd: (2014)
gan: Wilde, Sven
Cyhoeddwyd: (2014)
The co-creation paradigm /
gan: Ramaswamy, Venkatram, et al.
Cyhoeddwyd: (2014)
gan: Ramaswamy, Venkatram, et al.
Cyhoeddwyd: (2014)
Principles of marketing. /
gan: Kotler, Philip
Cyhoeddwyd: (1989)
gan: Kotler, Philip
Cyhoeddwyd: (1989)
Eitemau Tebyg
-
The referral of a lifetime the networking system that produces bottom-line results-- every day! /
gan: Templeton, Timothy L.
Cyhoeddwyd: (2003) -
Join the conversation how to engage marketing-weary consumers with the power of community, dialogue, and partnership /
gan: Jaffe, Joseph, 1970-
Cyhoeddwyd: (2007) -
Managing the new customer relationship strategies to engage the social customer and build lasting value /
gan: Gordon, Ian H.
Cyhoeddwyd: (2013) -
Managing market relationships methodological and empirical insights /
gan: Lindgreen, Adam
Cyhoeddwyd: (2008) -
The rise of the platform marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms /
gan: Dempster, Craig, et al.
Cyhoeddwyd: (2015)