Good works marketing and corporate initiatives that build a better world- and the bottom line /

"Marketing guru Philip Kotler explains how social initiatives can help your business growBusinesspeople who mix cause and commerce are often portrayed as either opportunistic corporate "causewashers" cynically exploiting nonprofits, or visionary social entrepreneurs for whom conductin...

Disgrifiad llawn

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awdur: Kotler, Philip
Awdur Corfforaethol: ebrary, Inc
Awduron Eraill: Hessekiel, David, 1960-, Lee, Nancy, 1945-
Fformat: Electronig eLyfr
Iaith:Saesneg
Cyhoeddwyd: Hoboken, N.J. : Wiley, 2012.
Pynciau:
Mynediad Ar-lein:An electronic book accessible through the World Wide Web; click to view
Tagiau: Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

Eitemau Tebyg