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Gorde:
Xehetasun bibliografikoak
Egile korporatiboa: Chartered Institute of Public Relations, ebrary, Inc
Beste egile batzuk: Waddington, Stephen
Formatua: Baliabide elektronikoa eBook
Hizkuntza:ingelesa
Argitaratua: Chichester, West Sussex, U.K. : John Wiley & Sons, 2012.
Gaiak:
Sarrera elektronikoa:An electronic book accessible through the World Wide Web; click to view
Etiketak: Etiketa erantsi
Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!
Aurkibidea:
  • pt. 1. Changing media, changing PR
  • pt. 2. Planning
  • pt. 3. Networks
  • pt. 4. Online media relations
  • pt. 5. Monitoring and measurement
  • pt. 6. Skills
  • pt. 7. Industry change
  • pt. 8. The future.