Sixty to zero an inside look at the collapse of General Motors, and the Detroit auto industry /
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| Autor principal: | |
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| Autor Corporativo: | |
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| Formato: | Recurso Electrónico livro electrónico |
| Idioma: | inglês |
| Publicado em: |
New Haven [Conn.] :
Yale University Press,
c2010.
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| Assuntos: | |
| Acesso em linha: | An electronic book accessible through the World Wide Web; click to view |
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Sumário:
- GM at the peak
- Growing up in the car-crazy fifties
- Cracks in GM's edifice
- Insecure colossus: the Roger Smith era
- Ford speeds up
- The Saturn moonshot
- Lee Iacocca, blemishes and all
- Bob Stempel and the crisis of '92
- Jack Smith's unfinished revolution
- Bob Eaton's big score
- GM on cruise control
- Succession battles at Ford
- Wagoner takes over
- Nasser, Ford, and Mulally
- The legend of Lutz
- The uneven legacy of Lee
- GM's inexorable collapse
- The end of the road.