Sixty to zero an inside look at the collapse of General Motors, and the Detroit auto industry /

保存先:
書誌詳細
第一著者: Taylor, Alex, 1945-
団体著者: ebrary, Inc
その他の著者: Jackson, Mike
フォーマット: 電子媒体 eBook
言語:英語
出版事項: New Haven [Conn.] : Yale University Press, c2010.
主題:
オンライン・アクセス:An electronic book accessible through the World Wide Web; click to view
タグ: タグ追加
タグなし, このレコードへの初めてのタグを付けませんか!
目次:
  • GM at the peak
  • Growing up in the car-crazy fifties
  • Cracks in GM's edifice
  • Insecure colossus: the Roger Smith era
  • Ford speeds up
  • The Saturn moonshot
  • Lee Iacocca, blemishes and all
  • Bob Stempel and the crisis of '92
  • Jack Smith's unfinished revolution
  • Bob Eaton's big score
  • GM on cruise control
  • Succession battles at Ford
  • Wagoner takes over
  • Nasser, Ford, and Mulally
  • The legend of Lutz
  • The uneven legacy of Lee
  • GM's inexorable collapse
  • The end of the road.