Marketing plans for service businesses a complete guide /

Market orientation and service firm performance a research agenda /
出版: (2002)

Services marketing and management
由: Gilmore, Audrey
出版: (2003)

Service marketing in Ghana : a customer relationship management approach /
由: Kuada, John, et al.
出版: (2014)

Promotion of services
出版: (2002)

Journal of services marketing.
出版: (2007)

Marketing plans how to prepare them, how to use them /
由: McDonald, Malcolm
出版: (2011)

The professional services firm bible
由: Baschab, John, 1968-
出版: (2005)

Complex service delivery processes : strategy to operations /
由: Harvey, Jean, 1950-
出版: (2010)

Market segmentation : how to do it, how to profit from it /
由: McDonald, Malcolm
出版: (1998)

Cultural perspectives on services marketing
出版: (2005)

Marketing/planning library and information services /
由: Weingand, Darlene E.
出版: (1987)

Services marketing : people, technology, strategy /
由: Lovelock, Christopher
出版: (2011)

Marketing your event planning business : a creative approach to gaining the competitive edge /
由: Allen, Judy, 1952-
出版: (2004)

Service marketing : people, technology, strategy /
由: Lovelock, Christopher
出版: (2011)

Service marketing : people, technology, strategy /
由: Lovelock, Christopher
出版: (2011)

Service science : the foundations of service engineering and management /
由: Qiu, Robin G.
出版: (2014)

The impact of technology on services
出版: (2002)

Services marketing : integrating customer focus across the firm /
由: Zeithaml, Valarie A.
出版: (2009)

Writing and implementing a marketing plan a guide for small business owners /
由: Gerson, Richard F.
出版: (1991)

The marketing strategy desktop guide
由: Paley, Norton
出版: (2007)

Marketing planning by design systematic planning for successful marketing strategy /
由: Strauss, Ralf E.
出版: (2008)

Service industries a geographical appraisal /
由: Daniels, P. W.
出版: (1985)

Service quality a global perspective /
出版: (2003)

Services management (including skill development) /
由: Ramachandra, K.
出版: (2010)

Service innovation organizational responses to technological opportunities & market imperatives /
出版: (2003)

Services management
由: Appannaiah, H. R.
出版: (2010)

Global trade in services fear, facts, and offshoring /
由: Jensen, J. Bradford
出版: (2011)

Service management : operation,strategy,Information technology /
由: Fitzsimmons, James A.
出版: (2008)

Simple solutions to effective marketing /
由: Perrett, Dianne, et al.
出版: (2005)

5S for service organizations and offices : a lean look at improvements /
由: Sarkar, Debashis
出版: (2006)

Stakeholder engagement for service design : how service designers identify and communicate insights /
由: Segelström, Fabian
出版: (2013)

Stakeholder engagement for service design : how service designers identify and communicate insights /
由: Segelstrom, Fabian
出版: (2013)

Internationalization of service firms
出版: (2007)

Globalization of services some implications for theory and practice /
出版: (2000)

Marketing management /
由: Kotler, Philip
出版: (2006)

Services marketing : people, technology, strategy /
由: Wirtz, Jochen
出版: (2016)