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Marketing plans for service businesses a complete guide /

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Detalhes bibliográficos
Autor principal:	McDonald, Malcolm
Autor Corporativo:	ebrary, Inc
Outros Autores:	Payne, Adrian
Formato:	Recurso Eletrônico livro eletrônico
Idioma:	inglês
Publicado em:	Oxford ; Burlington, MA : Elsevier/Butterworth-Heinemann, 2006.
Edição:	2nd ed.
Assuntos:	Service industries > Marketing > Planning. Marketing > Planning. Electronic books.
Acesso em linha:	An electronic book accessible through the World Wide Web; click to view
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