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Marketing plans for service businesses a complete guide /

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Bibliographic Details
Main Author:	McDonald, Malcolm
Corporate Author:	ebrary, Inc
Other Authors:	Payne, Adrian
Format:	Electronic eBook
Language:	English
Published:	Oxford ; Burlington, MA : Elsevier/Butterworth-Heinemann, 2006.
Edition:	2nd ed.
Subjects:	Service industries > Marketing > Planning. Marketing > Planning. Electronic books.
Online Access:	An electronic book accessible through the World Wide Web; click to view
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