Facebook marketing an hour a day /

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Bibliografische gegevens
Hoofdauteur: Treadaway, Chris, 1974-
Coauteurs: Facebook (Firm), Sybex Inc, ebrary, Inc
Andere auteurs: Smith, Mari, 1966-
Formaat: Elektronisch E-boek
Taal:Engels
Gepubliceerd in: Indianapolis, Ind. : John Wiley & Sons, c2012.
Editie:2nd ed.
Reeks:Serious skills.
Onderwerpen:
Online toegang:An electronic book accessible through the World Wide Web; click to view
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Inhoudsopgave:
  • Internet marketing 1985-2010
  • What is Facebook?
  • Develop a Facebook strategy and measure success
  • Month 1: create the plan and get started
  • Month 2: establish corporate presence with pages and groups
  • Month 3: create demand with Facebook ads
  • Month 4: advanced tactics and campaign integration
  • Customized experiences via Facebook applications
  • The analytics of Facebook
  • Organizational considerations.