Pharmaceutical lifecycle management making the most of each and every brand /
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| Autore principale: | |
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| Ente Autore: | |
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| Natura: | Elettronico eBook |
| Lingua: | inglese |
| Pubblicazione: |
Hoboken, N.J. :
John Wiley & Sons,
c2012.
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| Soggetti: | |
| Accesso online: | An electronic book accessible through the World Wide Web; click to view |
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Sommario:
- pt. A. Lifecycle management business environment
- pt. B. Lifecycle management regulatory and legal environment
- pt. C. Patents and exclusivities
- pt. D. Developmental LCM
- pt. E. Commercial LCM
- pt. F. Biologics and biosimilars
- pt. G. The integrated brand LCM strategy and its implementation
- pt. H. Integrating LCM with portfolio management.