Pharmaceutical lifecycle management making the most of each and every brand /
Sábháilte in:
| Príomhchruthaitheoir: | |
|---|---|
| Údar corparáideach: | |
| Rannpháirtithe: | |
| Formáid: | Leictreonach Ríomhleabhar |
| Teanga: | Béarla |
| Foilsithe / Cruthaithe: |
Hoboken, N.J. :
John Wiley & Sons,
c2012.
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| Ábhair: | |
| Rochtain ar líne: | An electronic book accessible through the World Wide Web; click to view |
| Clibeanna: |
Cuir clib leis
Níl clibeanna ann, Bí ar an gcéad duine le clib a chur leis an taifead seo!
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Clár na nÁbhar:
- pt. A. Lifecycle management business environment
- pt. B. Lifecycle management regulatory and legal environment
- pt. C. Patents and exclusivities
- pt. D. Developmental LCM
- pt. E. Commercial LCM
- pt. F. Biologics and biosimilars
- pt. G. The integrated brand LCM strategy and its implementation
- pt. H. Integrating LCM with portfolio management.