Anime's media mix franchising toys and characters in Japan /
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格式: | 電子 電子書 |
語言: | 英语 |
出版: |
Minneapolis :
University of Minnesota Press,
2012.
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在線閱讀: | An electronic book accessible through the World Wide Web; click to view |
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書本目錄:
- Introduction: rethinking convergence in Japan
- Anime transformations: Tetsuwan Atomu. Limiting movement, inventing anime
- Candies, premiums, and character merchandizing: the Meiji-Atomu marketing campaign
- Material communication and the mass media toy
- Media mixes and character consumption: Kadokawa books. Media mixes, media transformations
- Character, world, consumption.