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Anime's media mix franchising toys and characters in Japan /

Gorde:

Xehetasun bibliografikoak
Egile nagusia:	Steinberg, Marc, 1977-
Erakunde egilea:	ebrary, Inc
Formatua:	Baliabide elektronikoa eBook
Hizkuntza:	ingelesa
Argitaratua:	Minneapolis : University of Minnesota Press, 2012.
Gaiak:	Character merchandising > Japan. Character toys > Japan. Cartoon characters > Japan. Comic strip characters > Japan. Animated television programs > Japan > History and criticism. Animated films > Japan > History and criticism. Comic books, strips, etc. > Japan > History and criticism. Electronic books.
Sarrera elektronikoa:	An electronic book accessible through the World Wide Web; click to view
Etiketak:	Etiketa erantsi Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!

Aurkibidea:

Introduction: rethinking convergence in Japan
Anime transformations: Tetsuwan Atomu. Limiting movement, inventing anime
Candies, premiums, and character merchandizing: the Meiji-Atomu marketing campaign
Material communication and the mass media toy
Media mixes and character consumption: Kadokawa books. Media mixes, media transformations
Character, world, consumption.