Anime's media mix franchising toys and characters in Japan /

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awdur: Steinberg, Marc, 1977-
Awdur Corfforaethol: ebrary, Inc
Fformat: Electronig eLyfr
Iaith:Saesneg
Cyhoeddwyd: Minneapolis : University of Minnesota Press, 2012.
Pynciau:
Mynediad Ar-lein:An electronic book accessible through the World Wide Web; click to view
Tagiau: Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
Tabl Cynhwysion:
  • Introduction: rethinking convergence in Japan
  • Anime transformations: Tetsuwan Atomu. Limiting movement, inventing anime
  • Candies, premiums, and character merchandizing: the Meiji-Atomu marketing campaign
  • Material communication and the mass media toy
  • Media mixes and character consumption: Kadokawa books. Media mixes, media transformations
  • Character, world, consumption.