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Anime's media mix franchising toys and characters in Japan /

Guardat en:
Dades bibliogràfiques
Autor principal: Steinberg, Marc, 1977-
Autor corporatiu: ebrary, Inc
Format: Electrònic eBook
Idioma:anglès
Publicat: Minneapolis : University of Minnesota Press, 2012.
Matèries:
Character merchandising > Japan.
Character toys > Japan.
Cartoon characters > Japan.
Comic strip characters > Japan.
Animated television programs > Japan > History and criticism.
Animated films > Japan > History and criticism.
Comic books, strips, etc. > Japan > History and criticism.
Electronic books.
Accés en línia:An electronic book accessible through the World Wide Web; click to view
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Taula de continguts:
  • Introduction: rethinking convergence in Japan
  • Anime transformations: Tetsuwan Atomu. Limiting movement, inventing anime
  • Candies, premiums, and character merchandizing: the Meiji-Atomu marketing campaign
  • Material communication and the mass media toy
  • Media mixes and character consumption: Kadokawa books. Media mixes, media transformations
  • Character, world, consumption.

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