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Neuromarketing in the B-to-B-sector importance, potential and its implications for brand management /

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Bibliográfalaš dieđut
Váldodahkki:	Gentner, Friedrich
Searvvušdahkki:	ebrary, Inc
Materiálatiipa:	Elektrovnnalaš E-girji
Giella:	eaŋgalasgiella
Almmustuhtton:	Hamburg : Diplomica Verlag, 2012.
Fáttát:	Neuromarketing. Industrial marketing. Branding (Marketing) Electronic books.
Liŋkkat:	An electronic book accessible through the World Wide Web; click to view
Fáddágilkorat:	Lasit fáddágilkoriid Eai fáddágilkorat, Lasit vuosttaš fáddágilkora!

Geahča maid

Neuromarketing in food retailing /
Almmustuhtton: (2017)

Designing B2B brands lessons from Deloitte and 182,000 brand managers /
Dahkki: Martinez Onaindia, Carlos
Almmustuhtton: (2013)

Brainfluence 100 ways to persuade and convince customers with neuromarketing /
Dahkki: Dooley, Roger, 1952-
Almmustuhtton: (2012)

You are the brand
Dahkki: Adubato, Steve
Almmustuhtton: (2011)

Complete B2B online marketing
Almmustuhtton: (2012)

Brand management
Almmustuhtton: (2008)

60-minute brand strategist the essential brand book for marketing professionals /
Dahkki: Mootee, Idris, 1958-
Almmustuhtton: (2013)

The buying brain secrets of selling to the subconscious mind /
Dahkki: Pradeep, A. K., 1963-
Almmustuhtton: (2010)

Igniting the brand strategies that have shot brands to success /
Dahkki: Cahill, Jonathan
Almmustuhtton: (2008)

The role of branding in maintaining competitive advantage in higher education in Kenya : a case of Daystar University /
Dahkki: Githinji, Kennedy Gakuru
Almmustuhtton: (2011)

Handbook of brand semiotics /
Almmustuhtton: (2015)

Handbook of brand relationships
Almmustuhtton: (2009)

Rethinking prestige branding : secrets of the ueber-brands /
Dahkki: Schaefer, Wolfgang, et al.
Almmustuhtton: (2015)

Perspectives on branding
Dahkki: Miletsky, Jason I.
Almmustuhtton: (2009)

Brand Bible the complete guide to building, designing, and sustaining brands /
Almmustuhtton: (2012)

Brand, organizational identity and reputation in SMEs an overview /
Almmustuhtton: (2007)

Experiential marketing a practical guide to interactive brand experiences /
Dahkki: Smilansky, Shaz
Almmustuhtton: (2009)

Contemporary thinking, topics and trends in international branding, part 1
Almmustuhtton: (2007)

What great brands do : the seven brand-building principles that separate the best from the rest /
Dahkki: Yohn, Denise Lee, 1967-
Almmustuhtton: (2014)

The on-demand brand 10 rules for digital marketing success in an anytime, everywhere world /
Dahkki: Mathieson, Rick
Almmustuhtton: (2010)

Experiential marketing : secrets, strategies, and success stories from the world's greatest brands /
Dahkki: Smith, Kerry, 1963-, et al.
Almmustuhtton: (2016)

Brand zero : the complete branding guide for start-ups /
Dahkki: Tai, Jacky
Almmustuhtton: (2014)

The international brand valuation manual a complete overview and analysis of brand valuation techniques, methodologies and applications /
Dahkki: Salinas, Gabriela
Almmustuhtton: (2009)

Determining whether branding of locally manufactured car products increases brand preference : a case of autoshops in Nairobi /
Dahkki: Mbalya, Richard
Almmustuhtton: (2010)

Celebrating 20 years of publishing B2B research
Almmustuhtton: (2006)

The challenges facing brand managers today
Almmustuhtton: (2012)

The experience effect engage your customers with a consistent and memorable brand experience /
Dahkki: Joseph, Jim, 1963-
Almmustuhtton: (2010)

Einfluss von kommunikationsmassnahmen mit CSR-Bezug auf die einstellung zur marke : entwicklung und Uberprufung eines konzeptionellen modells /
Dahkki: Secka, Marion
Almmustuhtton: (2015)

Brand media strategy : integrated communications planning in the digital era /
Dahkki: Young, Antony, 1964-
Almmustuhtton: (2014)

Brand meaning management /
Almmustuhtton: (2015)

The digital crown : winning at content on the web /
Dahkki: Leibtag, Ahava
Almmustuhtton: (2014)

Brand real how smart companies live their brand promise and inspire fierce customer loyalty /
Dahkki: Vincent, Laurence
Almmustuhtton: (2012)

Retail marketing and branding a definitive guide to maximizing ROI /
Dahkki: Perrey, Jesko
Almmustuhtton: (2011)

Retail marketing and branding a definitive guide to maximizing ROI /
Dahkki: Perrey, Jesko
Almmustuhtton: (2013)

Digital engagement internet marketing that captures customers and builds intense brand loyalty /
Dahkki: Harden, Leland
Almmustuhtton: (2009)

A master class in brand planning the timeless works of Stephen King /
Dahkki: King, Stephen, 1931-2006
Almmustuhtton: (2007)

Mobile magic : the Saatchi & Saatchi guide to mobile marketing /
Dahkki: Eslinger, Tom
Almmustuhtton: (2014)

Basics of branding : a practical guide for managers /
Dahkki: Gronlund, Jay
Almmustuhtton: (2013)

Branded male : marketing to men /
Dahkki: Tungate, Mark
Almmustuhtton: (2008)

Hospitality branding
Dahkki: Dev, Chekitan S. (Chekitan Singh), 1959-
Almmustuhtton: (2012)