Neuromarketing in the B-to-B-sector importance, potential and its implications for brand management /

Complete B2B online marketing
出版: (2012)

Brand management
出版: (2008)

60-minute brand strategist the essential brand book for marketing professionals /
由: Mootee, Idris, 1958-
出版: (2013)

The buying brain secrets of selling to the subconscious mind /
由: Pradeep, A. K., 1963-
出版: (2010)

Igniting the brand strategies that have shot brands to success /
由: Cahill, Jonathan
出版: (2008)

The role of branding in maintaining competitive advantage in higher education in Kenya : a case of Daystar University /
由: Githinji, Kennedy Gakuru
出版: (2011)

Handbook of brand semiotics /
出版: (2015)

Handbook of brand relationships
出版: (2009)

Rethinking prestige branding : secrets of the ueber-brands /
由: Schaefer, Wolfgang, et al.
出版: (2015)

Perspectives on branding
由: Miletsky, Jason I.
出版: (2009)

Brand, organizational identity and reputation in SMEs an overview /
出版: (2007)

Brand Bible the complete guide to building, designing, and sustaining brands /
出版: (2012)

Contemporary thinking, topics and trends in international branding, part 1
出版: (2007)

Experiential marketing a practical guide to interactive brand experiences /
由: Smilansky, Shaz
出版: (2009)

What great brands do : the seven brand-building principles that separate the best from the rest /
由: Yohn, Denise Lee, 1967-
出版: (2014)

Experiential marketing : secrets, strategies, and success stories from the world's greatest brands /
由: Smith, Kerry, 1963-, et al.
出版: (2016)

The on-demand brand 10 rules for digital marketing success in an anytime, everywhere world /
由: Mathieson, Rick
出版: (2010)

Brand zero : the complete branding guide for start-ups /
由: Tai, Jacky
出版: (2014)

Celebrating 20 years of publishing B2B research
出版: (2006)

Determining whether branding of locally manufactured car products increases brand preference : a case of autoshops in Nairobi /
由: Mbalya, Richard
出版: (2010)

The international brand valuation manual a complete overview and analysis of brand valuation techniques, methodologies and applications /
由: Salinas, Gabriela
出版: (2009)

The challenges facing brand managers today
出版: (2012)

The experience effect engage your customers with a consistent and memorable brand experience /
由: Joseph, Jim, 1963-
出版: (2010)

Einfluss von kommunikationsmassnahmen mit CSR-Bezug auf die einstellung zur marke : entwicklung und Uberprufung eines konzeptionellen modells /
由: Secka, Marion
出版: (2015)

Brand media strategy : integrated communications planning in the digital era /
由: Young, Antony, 1964-
出版: (2014)

Brand meaning management /
出版: (2015)

The digital crown : winning at content on the web /
由: Leibtag, Ahava
出版: (2014)

Brand real how smart companies live their brand promise and inspire fierce customer loyalty /
由: Vincent, Laurence
出版: (2012)

Retail marketing and branding a definitive guide to maximizing ROI /
由: Perrey, Jesko
出版: (2011)

Retail marketing and branding a definitive guide to maximizing ROI /
由: Perrey, Jesko
出版: (2013)

Digital engagement internet marketing that captures customers and builds intense brand loyalty /
由: Harden, Leland
出版: (2009)

A master class in brand planning the timeless works of Stephen King /
由: King, Stephen, 1931-2006
出版: (2007)

Mobile magic : the Saatchi & Saatchi guide to mobile marketing /
由: Eslinger, Tom
出版: (2014)

Branded male : marketing to men /
由: Tungate, Mark
出版: (2008)

Basics of branding : a practical guide for managers /
由: Gronlund, Jay
出版: (2013)

Hospitality branding
由: Dev, Chekitan S. (Chekitan Singh), 1959-
出版: (2012)