Neuromarketing in the B-to-B-sector importance, potential and its implications for brand management /

Complete B2B online marketing
出版事項: (2012)

Brand management
出版事項: (2008)

60-minute brand strategist the essential brand book for marketing professionals /
著者:: Mootee, Idris, 1958-
出版事項: (2013)

The buying brain secrets of selling to the subconscious mind /
著者:: Pradeep, A. K., 1963-
出版事項: (2010)

Igniting the brand strategies that have shot brands to success /
著者:: Cahill, Jonathan
出版事項: (2008)

The role of branding in maintaining competitive advantage in higher education in Kenya : a case of Daystar University /
著者:: Githinji, Kennedy Gakuru
出版事項: (2011)

Handbook of brand semiotics /
出版事項: (2015)

Handbook of brand relationships
出版事項: (2009)

Rethinking prestige branding : secrets of the ueber-brands /
著者:: Schaefer, Wolfgang, 等
出版事項: (2015)

Perspectives on branding
著者:: Miletsky, Jason I.
出版事項: (2009)

Brand Bible the complete guide to building, designing, and sustaining brands /
出版事項: (2012)

Brand, organizational identity and reputation in SMEs an overview /
出版事項: (2007)

Contemporary thinking, topics and trends in international branding, part 1
出版事項: (2007)

Experiential marketing a practical guide to interactive brand experiences /
著者:: Smilansky, Shaz
出版事項: (2009)

What great brands do : the seven brand-building principles that separate the best from the rest /
著者:: Yohn, Denise Lee, 1967-
出版事項: (2014)

The on-demand brand 10 rules for digital marketing success in an anytime, everywhere world /
著者:: Mathieson, Rick
出版事項: (2010)

Experiential marketing : secrets, strategies, and success stories from the world's greatest brands /
著者:: Smith, Kerry, 1963-, 等
出版事項: (2016)

Brand zero : the complete branding guide for start-ups /
著者:: Tai, Jacky
出版事項: (2014)

Determining whether branding of locally manufactured car products increases brand preference : a case of autoshops in Nairobi /
著者:: Mbalya, Richard
出版事項: (2010)

The international brand valuation manual a complete overview and analysis of brand valuation techniques, methodologies and applications /
著者:: Salinas, Gabriela
出版事項: (2009)

Celebrating 20 years of publishing B2B research
出版事項: (2006)

The challenges facing brand managers today
出版事項: (2012)

The experience effect engage your customers with a consistent and memorable brand experience /
著者:: Joseph, Jim, 1963-
出版事項: (2010)

Einfluss von kommunikationsmassnahmen mit CSR-Bezug auf die einstellung zur marke : entwicklung und Uberprufung eines konzeptionellen modells /
著者:: Secka, Marion
出版事項: (2015)

Brand media strategy : integrated communications planning in the digital era /
著者:: Young, Antony, 1964-
出版事項: (2014)

The digital crown : winning at content on the web /
著者:: Leibtag, Ahava
出版事項: (2014)

Brand meaning management /
出版事項: (2015)

Brand real how smart companies live their brand promise and inspire fierce customer loyalty /
著者:: Vincent, Laurence
出版事項: (2012)

Retail marketing and branding a definitive guide to maximizing ROI /
著者:: Perrey, Jesko
出版事項: (2013)

Retail marketing and branding a definitive guide to maximizing ROI /
著者:: Perrey, Jesko
出版事項: (2011)

Digital engagement internet marketing that captures customers and builds intense brand loyalty /
著者:: Harden, Leland
出版事項: (2009)

A master class in brand planning the timeless works of Stephen King /
著者:: King, Stephen, 1931-2006
出版事項: (2007)

Mobile magic : the Saatchi & Saatchi guide to mobile marketing /
著者:: Eslinger, Tom
出版事項: (2014)

Branded male : marketing to men /
著者:: Tungate, Mark
出版事項: (2008)

Basics of branding : a practical guide for managers /
著者:: Gronlund, Jay
出版事項: (2013)

Hospitality branding
著者:: Dev, Chekitan S. (Chekitan Singh), 1959-
出版事項: (2012)