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Neuromarketing in the B-to-B-sector importance, potential and its implications for brand management /

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Detalles Bibliográficos
Autor Principal:	Gentner, Friedrich
Autor Corporativo:	ebrary, Inc
Formato:	Electrónico eBook
Idioma:	inglés
Publicado:	Hamburg : Diplomica Verlag, 2012.
Subjects:	Neuromarketing. Industrial marketing. Branding (Marketing) Electronic books.
Acceso en liña:	An electronic book accessible through the World Wide Web; click to view
Tags:	Engadir etiqueta Sen Etiquetas, Sexa o primeiro en etiquetar este rexistro!

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