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Neuromarketing in the B-to-B-sector importance, potential and its implications for brand management /

Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Prif Awdur:	Gentner, Friedrich
Awdur Corfforaethol:	ebrary, Inc
Fformat:	Electronig eLyfr
Iaith:	Saesneg
Cyhoeddwyd:	Hamburg : Diplomica Verlag, 2012.
Pynciau:	Neuromarketing. Industrial marketing. Branding (Marketing) Electronic books.
Mynediad Ar-lein:	An electronic book accessible through the World Wide Web; click to view
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

Eitemau Tebyg

Neuromarketing in food retailing /
Cyhoeddwyd: (2017)

Designing B2B brands lessons from Deloitte and 182,000 brand managers /
gan: Martinez Onaindia, Carlos
Cyhoeddwyd: (2013)

Brainfluence 100 ways to persuade and convince customers with neuromarketing /
gan: Dooley, Roger, 1952-
Cyhoeddwyd: (2012)

You are the brand
gan: Adubato, Steve
Cyhoeddwyd: (2011)

Complete B2B online marketing
Cyhoeddwyd: (2012)

Brand management
Cyhoeddwyd: (2008)

60-minute brand strategist the essential brand book for marketing professionals /
gan: Mootee, Idris, 1958-
Cyhoeddwyd: (2013)

The buying brain secrets of selling to the subconscious mind /
gan: Pradeep, A. K., 1963-
Cyhoeddwyd: (2010)

Igniting the brand strategies that have shot brands to success /
gan: Cahill, Jonathan
Cyhoeddwyd: (2008)

The role of branding in maintaining competitive advantage in higher education in Kenya : a case of Daystar University /
gan: Githinji, Kennedy Gakuru
Cyhoeddwyd: (2011)

Handbook of brand semiotics /
Cyhoeddwyd: (2015)

Handbook of brand relationships
Cyhoeddwyd: (2009)

Rethinking prestige branding : secrets of the ueber-brands /
gan: Schaefer, Wolfgang, et al.
Cyhoeddwyd: (2015)

Perspectives on branding
gan: Miletsky, Jason I.
Cyhoeddwyd: (2009)

Brand Bible the complete guide to building, designing, and sustaining brands /
Cyhoeddwyd: (2012)

Brand, organizational identity and reputation in SMEs an overview /
Cyhoeddwyd: (2007)

Contemporary thinking, topics and trends in international branding, part 1
Cyhoeddwyd: (2007)

Experiential marketing a practical guide to interactive brand experiences /
gan: Smilansky, Shaz
Cyhoeddwyd: (2009)

What great brands do : the seven brand-building principles that separate the best from the rest /
gan: Yohn, Denise Lee, 1967-
Cyhoeddwyd: (2014)

The on-demand brand 10 rules for digital marketing success in an anytime, everywhere world /
gan: Mathieson, Rick
Cyhoeddwyd: (2010)

Experiential marketing : secrets, strategies, and success stories from the world's greatest brands /
gan: Smith, Kerry, 1963-, et al.
Cyhoeddwyd: (2016)

Brand zero : the complete branding guide for start-ups /
gan: Tai, Jacky
Cyhoeddwyd: (2014)

The international brand valuation manual a complete overview and analysis of brand valuation techniques, methodologies and applications /
gan: Salinas, Gabriela
Cyhoeddwyd: (2009)

Determining whether branding of locally manufactured car products increases brand preference : a case of autoshops in Nairobi /
gan: Mbalya, Richard
Cyhoeddwyd: (2010)

Celebrating 20 years of publishing B2B research
Cyhoeddwyd: (2006)

The challenges facing brand managers today
Cyhoeddwyd: (2012)

The experience effect engage your customers with a consistent and memorable brand experience /
gan: Joseph, Jim, 1963-
Cyhoeddwyd: (2010)

Einfluss von kommunikationsmassnahmen mit CSR-Bezug auf die einstellung zur marke : entwicklung und Uberprufung eines konzeptionellen modells /
gan: Secka, Marion
Cyhoeddwyd: (2015)

Brand media strategy : integrated communications planning in the digital era /
gan: Young, Antony, 1964-
Cyhoeddwyd: (2014)

Brand meaning management /
Cyhoeddwyd: (2015)

Brand real how smart companies live their brand promise and inspire fierce customer loyalty /
gan: Vincent, Laurence
Cyhoeddwyd: (2012)

The digital crown : winning at content on the web /
gan: Leibtag, Ahava
Cyhoeddwyd: (2014)

Retail marketing and branding a definitive guide to maximizing ROI /
gan: Perrey, Jesko
Cyhoeddwyd: (2011)

Retail marketing and branding a definitive guide to maximizing ROI /
gan: Perrey, Jesko
Cyhoeddwyd: (2013)

Digital engagement internet marketing that captures customers and builds intense brand loyalty /
gan: Harden, Leland
Cyhoeddwyd: (2009)

A master class in brand planning the timeless works of Stephen King /
gan: King, Stephen, 1931-2006
Cyhoeddwyd: (2007)

Mobile magic : the Saatchi & Saatchi guide to mobile marketing /
gan: Eslinger, Tom
Cyhoeddwyd: (2014)

Basics of branding : a practical guide for managers /
gan: Gronlund, Jay
Cyhoeddwyd: (2013)

Branded male : marketing to men /
gan: Tungate, Mark
Cyhoeddwyd: (2008)

Hospitality branding
gan: Dev, Chekitan S. (Chekitan Singh), 1959-
Cyhoeddwyd: (2012)