Product innovation toolbox a field guide to consumer understanding and research /

Understanding green consumer behavior a qualitative cognitive approach /
由: Wagner, Sigmund A., 1966-
出版: (1997)

Consumer behaviour and marketing research (text and cases) /
由: Nair, Suja R.
出版: (2009)

Consumer behavior /
由: Engel, James F.
出版: (1982)

Consumer behavior /
由: Engel, James F.
出版: (1978)

Consumer behavior /
由: Engel, James F.
出版: (1973)

Consumer behavior /
由: Schiffman, Leon G.
出版: (2007)

Consumer behavior /
由: Schiffman, Leon G, et al.
出版: (2015)

Consumer behavior and marketing action /
由: Assael, Henry
出版: (1998)

Design research through practice from the lab, field, and showroom /
出版: (2011)

Behavioral pricing
出版: (2005)

Advertising types, trends and controversies /
出版: (2012)

Consumer behavior /
由: Schiffman, Leon G., et al.
出版: (2015)

Consumer research : introspective essays on the study of consumption /
由: Holbrook, Morris B.
出版: (1995)

Consumer empowerment
出版: (2006)

Consumer value a framework for analysis and research /
出版: (1999)

Explaining buyer behavior central concepts and philosophy of science issues /
由: O'Shaughnessy, John, 1927-
出版: (1992)

Innovation, product development and commercialization case studies and key practices for market leadership /
由: Rafinejad, Dariush, 1943-
出版: (2007)

Innovation behavior of older consumers : an empirical analysis of older and younger consumers' determinants of consumer electronic products ownership /
由: Tank, Armin
出版: (2014)

Product development a structured approach to consumer product development, design, and manufacture /
出版: (2008)

An investigation on contemporary consumer resistance how Web 2.0 makes consumers powerful /
由: König, Martin
出版: (2012)

Competetive advantage through mass customisation : self-assessment work book : 39 probing questions and contrasting pairs of examples : what separates the successful from the average? /
由: Tuominen, Kari
出版: (2012)

How collages reveal your deepest thoughts a guide to consumers' minds /
由: Pachler, Philipp
出版: (2013)

Cracking the code leveraging consumer psychology to drive profitability /
出版: (2011)

The observational research handbook : understanding how consumers live with your product /
由: Abrams, Bill
出版: (2000)

Tracking advertising and monitoring brands /
由: McDonald, Colin
出版: (2000)

Preference pollution how markets create the desires we dislike /
由: George, David (David L.)
出版: (2004)

Consumer trends and new product opportunities in the food sector /
出版: (2017)

Boom marketing to the ultimate power consumer--the baby boomer woman /
由: Brown, Mary, 1959-
出版: (2006)

Monetizing innovation : how smart companies design the product around the price /
由: Ramanujam, Madhavan, et al.
出版: (2016)

Contemporary marketing and consumer behavior : an anthropological sourcebook /
由: Sherry, John F.
出版: (1995)

New product development and delivery ensuring successful products through integrated process management /
由: Brethauer, Dale M.
出版: (2002)

Consumer satisfaction advancements in theory, modeling, and empirical findings /
由: Peluso, Alessandro M., 1978-
出版: (2011)

Grow right Entrepreneur magazine's 102 marketing tips for growing businesses /
出版: (2001)

Start right Entrepreneur magazine's 103 start-up marketing tips /
出版: (2001)

Strategic success advanced marketing tips /
出版: (2001)

Entrepreneur magazine's 103 start-up marketing tips
由: Lesonsky, Rieva
出版: (2001)