Imaxe de Portada

Código QR

Product innovation toolbox a field guide to consumer understanding and research /

Gardado en:

Detalles Bibliográficos
Autor Corporativo:	ebrary, Inc
Outros autores:	Beckley, Jacqueline H., Paredes, Maria Dulce, Lopetcharat, Kannapon
Formato:	Electrónico eBook
Idioma:	inglés
Publicado:	Hoboken, NJ : Wiley-Blackwell, 2012.
Subjects:	New products. Consumer behavior. Marketing research. Electronic books.
Acceso en liña:	An electronic book accessible through the World Wide Web; click to view
Tags:	Engadir etiqueta Sen Etiquetas, Sexa o primeiro en etiquetar este rexistro!

Títulos similares

Engineering innovative products : a practical experience /
Publicado: (2014)

A value approach to product and systems development
por: Weiss, Stanley I.
Publicado: (2013)

The power of design product innovation in sustainable energy technologies /
Publicado: (2012)

Design reuse in product development modeling, analysis and optimization
por: Ong, S. K., 1969-
Publicado: (2008)

Understanding green consumer behavior a qualitative cognitive approach /
por: Wagner, Sigmund A., 1966-
Publicado: (1997)

Consumer behaviour and marketing research (text and cases) /
por: Nair, Suja R.
Publicado: (2009)

Consumer behavior /
por: Engel, James F.
Publicado: (1973)

Consumer behavior /
por: Engel, James F.
Publicado: (1982)

Consumer behavior /
por: Engel, James F.
Publicado: (1978)

Consumer behavior /
por: Schiffman, Leon G, et al.
Publicado: (2015)

Consumer behavior /
por: Schiffman, Leon G.
Publicado: (2007)

Design research through practice from the lab, field, and showroom /
Publicado: (2011)

Consumer behavior and marketing action /
por: Assael, Henry
Publicado: (1998)

Behavioral pricing
Publicado: (2005)

Advertising types, trends and controversies /
Publicado: (2012)

Consumer research : introspective essays on the study of consumption /
por: Holbrook, Morris B.
Publicado: (1995)

Consumer behavior /
por: Schiffman, Leon G., et al.
Publicado: (2015)

Consumer empowerment
Publicado: (2006)

Competetive advantage through mass customisation : self-assessment work book : 39 probing questions and contrasting pairs of examples : what separates the successful from the average? /
por: Tuominen, Kari
Publicado: (2012)

Consumer value a framework for analysis and research /
Publicado: (1999)

Explaining buyer behavior central concepts and philosophy of science issues /
por: O'Shaughnessy, John, 1927-
Publicado: (1992)

Innovation, product development and commercialization case studies and key practices for market leadership /
por: Rafinejad, Dariush, 1943-
Publicado: (2007)

Innovation behavior of older consumers : an empirical analysis of older and younger consumers' determinants of consumer electronic products ownership /
por: Tank, Armin
Publicado: (2014)

Product development a structured approach to consumer product development, design, and manufacture /
Publicado: (2008)

An investigation on contemporary consumer resistance how Web 2.0 makes consumers powerful /
por: König, Martin
Publicado: (2012)

How collages reveal your deepest thoughts a guide to consumers' minds /
por: Pachler, Philipp
Publicado: (2013)

Cracking the code leveraging consumer psychology to drive profitability /
Publicado: (2011)

The observational research handbook : understanding how consumers live with your product /
por: Abrams, Bill
Publicado: (2000)

Tracking advertising and monitoring brands /
por: McDonald, Colin
Publicado: (2000)

Preference pollution how markets create the desires we dislike /
por: George, David (David L.)
Publicado: (2004)

Consumer trends and new product opportunities in the food sector /
Publicado: (2017)

Monetizing innovation : how smart companies design the product around the price /
por: Ramanujam, Madhavan, et al.
Publicado: (2016)

Boom marketing to the ultimate power consumer--the baby boomer woman /
por: Brown, Mary, 1959-
Publicado: (2006)

Contemporary marketing and consumer behavior : an anthropological sourcebook /
por: Sherry, John F.
Publicado: (1995)

New product development and delivery ensuring successful products through integrated process management /
por: Brethauer, Dale M.
Publicado: (2002)

Consumer satisfaction advancements in theory, modeling, and empirical findings /
por: Peluso, Alessandro M., 1978-
Publicado: (2011)

Effective marketing : creating and keeping customers /
por: Zikmund, William G.
Publicado: (1995)

Effective marketing : creating and keeping customers /
por: Zikmund, William G.
Publicado: (1995)

Get the word out Entrepreneur magazine's 98 marketing tips for promoting your business /
Publicado: (2001)

Start right Entrepreneur magazine's 103 start-up marketing tips /
Publicado: (2001)