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Social TV how marketers can reach and engage audiences by connecting television to the web, social media, and mobile /

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Bibliographic Details
Main Author: Proulx, Mike
Corporate Author: ebrary, Inc
Other Authors: Shepatin, Stacey
Format: Electronic eBook
Language:English
Published: Hoboken, N.J. : John Wiley & Sons, 2012.
Subjects:
Television programs > Internet marketing.
Online social networks.
Television programs > Social aspects.
Electronic books.
Online Access:An electronic book accessible through the World Wide Web; click to view
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