Hey, Whipple, squeeze this! the classic guide to creating great advertising /

"The classic (and irreverent) bestselling guide to creating great advertisingHey Whipple, Squeeze This has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students need new guidance to ply their craft now in the digital world. This...

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Autore principale:	Sullivan, Luke
Ente Autore:	ebrary, Inc
Altri autori:	Bennett, Sam
Natura:	Elettronico eBook
Lingua:	inglese
Pubblicazione:	Hoboken, N.J. : Wiley, 2012.
Edizione:	4th ed.
Soggetti:	Advertising copy. Electronic books.
Accesso online:	An electronic book accessible through the World Wide Web; click to view
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