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Hey, Whipple, squeeze this! the classic guide to creating great advertising /

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"The classic (and irreverent) bestselling guide to creating great advertisingHey Whipple, Squeeze This has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students need new guidance to ply their craft now in the digital world. This...

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Bibliographic Details
Main Author: Sullivan, Luke
Corporate Author: ebrary, Inc
Other Authors: Bennett, Sam
Format: Electronic eBook
Language:English
Published: Hoboken, N.J. : Wiley, 2012.
Edition:4th ed.
Subjects:
Advertising copy.
Electronic books.
Online Access:An electronic book accessible through the World Wide Web; click to view
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