Brand real how smart companies live their brand promise and inspire fierce customer loyalty /
Wedi'i Gadw mewn:
| Prif Awdur: | |
|---|---|
| Awdur Corfforaethol: | |
| Fformat: | Electronig eLyfr |
| Iaith: | Saesneg |
| Cyhoeddwyd: |
New York :
American Management Association,
2012.
|
| Pynciau: | |
| Mynediad Ar-lein: | An electronic book accessible through the World Wide Web; click to view |
| Tagiau: |
Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
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Tabl Cynhwysion:
- Acknowledgments
- Introduction
- Reality check : it's time to move from brandlore to promising brands
- Winning the memory game
- The benefit of your brand
- Preserving brand value
- Positioning brands for context
- Brand attachment : the barefoot bandit and our sense of self
- Expressing the promise : brand narrative, brand voice, and communications strategy
- Naming and identity development
- The touching experience : how to deliver on a promise at meaningful touch points
- Brand inside : why people are the key to your brand strategy
- Endnotes
- Index.