Código QR

Brand real how smart companies live their brand promise and inspire fierce customer loyalty /

Na minha lista:

Detalhes bibliográficos
Autor principal:	Vincent, Laurence
Autor Corporativo:	ebrary, Inc
Formato:	Recurso Electrónico livro electrónico
Idioma:	inglês
Publicado em:	New York : American Management Association, 2012.
Assuntos:	Branding (Marketing) Customer loyalty. Electronic books.
Acesso em linha:	An electronic book accessible through the World Wide Web; click to view
Tags:	Adicionar Tag Sem tags, seja o primeiro a adicionar uma tag!

Registos relacionados

The experience effect engage your customers with a consistent and memorable brand experience /
Por: Joseph, Jim, 1963-
Publicado em: (2010)

Brand advocates turning enthusiastic customers into a powerful marketing force /
Por: Fuggetta, Rob
Publicado em: (2012)

Brand imitation
Por: Kaptan, S. S.
Publicado em: (2010)

Digital engagement internet marketing that captures customers and builds intense brand loyalty /
Por: Harden, Leland
Publicado em: (2009)

Beyond the brand why engaging the right customers is essential to winning in business /
Por: Winsor, John, 1959-
Publicado em: (2004)

Handbook of brand relationships
Publicado em: (2009)

Brand management for international hotels
Por: Patricia, Maria
Publicado em: (2009)

Romancing the brand : how brands create strong, intimate relationships with customers /
Por: Halloran, Tim, 1969-
Publicado em: (2014)

Igniting customer connections : fire up your company's growth by multiplying customer experience & engagement /
Por: Frawley, Andrew
Publicado em: (2015)

You are the brand
Por: Adubato, Steve
Publicado em: (2011)

Perspectives on branding
Por: Miletsky, Jason I.
Publicado em: (2009)

Rethinking prestige branding : secrets of the ueber-brands /
Por: Schaefer, Wolfgang, et al.
Publicado em: (2015)

Brand Bible the complete guide to building, designing, and sustaining brands /
Publicado em: (2012)

Igniting the brand strategies that have shot brands to success /
Por: Cahill, Jonathan
Publicado em: (2008)

Brand zero : the complete branding guide for start-ups /
Por: Tai, Jacky
Publicado em: (2014)

Customers inside, customers outside : designing and succeeding with enterprise customer-centricity concepts, practices, and applications /
Por: Lowenstein, Michael W., 1942-
Publicado em: (2014)

Brand management
Publicado em: (2008)

Customer loyalty programmes and clubs
Por: Butscher, Stephan A.
Publicado em: (2002)

Handbook of brand semiotics /
Publicado em: (2015)

The customer advocate and the customer saboteur : linking social word-of-mouth, brand impression, and stakeholder behavior /
Por: Lowenstein, Michael W., 1942-
Publicado em: (2011)

60-minute brand strategist the essential brand book for marketing professionals /
Por: Mootee, Idris, 1958-
Publicado em: (2013)

What great brands do : the seven brand-building principles that separate the best from the rest /
Por: Yohn, Denise Lee, 1967-
Publicado em: (2014)

Superior customer satisfaction and loyalty : engaging customers to drive performance /
Por: Goldstein, Sheldon D.
Publicado em: (2009)

Researching customer satisfaction & loyalty how to find out what people really think /
Por: Szwarc, Paul
Publicado em: (2005)

The international brand valuation manual a complete overview and analysis of brand valuation techniques, methodologies and applications /
Por: Salinas, Gabriela
Publicado em: (2009)

Eliminate customer turnoffs /
Por: Timm, Paul R.

Exceed customer expectations /
Por: Timm, Paul R.

The on-demand brand 10 rules for digital marketing success in an anytime, everywhere world /
Por: Mathieson, Rick
Publicado em: (2010)

Beyond the ultimate question : a systematic approach to improve customer loyalty /
Por: Hayes, Bob E., 1963-
Publicado em: (2009)

Brand, organizational identity and reputation in SMEs an overview /
Publicado em: (2007)

Determining whether branding of locally manufactured car products increases brand preference : a case of autoshops in Nairobi /
Por: Mbalya, Richard
Publicado em: (2010)

Retail marketing and branding a definitive guide to maximizing ROI /
Por: Perrey, Jesko
Publicado em: (2013)

Retail marketing and branding a definitive guide to maximizing ROI /
Por: Perrey, Jesko
Publicado em: (2011)

Basics of branding : a practical guide for managers /
Por: Gronlund, Jay
Publicado em: (2013)

Customer winback how to recapture lost customers and keep them loyal /
Por: Griffin, Jill
Publicado em: (2001)

The role of branding in maintaining competitive advantage in higher education in Kenya : a case of Daystar University /
Por: Githinji, Kennedy Gakuru
Publicado em: (2011)

Branded customer service the new competitive edge /
Por: Barlow, Janelle, 1943-
Publicado em: (2006)

Brand meaning management /
Publicado em: (2015)

Fostering brand community through social media /
Por: Humphrey, William F., et al.
Publicado em: (2016)

Mobile telecommunication customer loyalty in Nigeria : determining factors /
Por: Bello, Olayiwola
Publicado em: (2013)