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Brand real how smart companies live their brand promise and inspire fierce customer loyalty /

Αποθηκεύτηκε σε:

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας:	Vincent, Laurence
Συγγραφή απο Οργανισμό/Αρχή:	ebrary, Inc
Μορφή:	Ηλεκτρονική πηγή Ηλ. βιβλίο
Γλώσσα:	Αγγλικά
Έκδοση:	New York : American Management Association, 2012.
Θέματα:	Branding (Marketing) Customer loyalty. Electronic books.
Διαθέσιμο Online:	An electronic book accessible through the World Wide Web; click to view
Ετικέτες:	Προσθήκη ετικέτας Δεν υπάρχουν, Καταχωρήστε ετικέτα πρώτοι!

Παρόμοια τεκμήρια

The experience effect engage your customers with a consistent and memorable brand experience /
από: Joseph, Jim, 1963-
Έκδοση: (2010)

Brand advocates turning enthusiastic customers into a powerful marketing force /
από: Fuggetta, Rob
Έκδοση: (2012)

Brand imitation
από: Kaptan, S. S.
Έκδοση: (2010)

Digital engagement internet marketing that captures customers and builds intense brand loyalty /
από: Harden, Leland
Έκδοση: (2009)

Beyond the brand why engaging the right customers is essential to winning in business /
από: Winsor, John, 1959-
Έκδοση: (2004)

Handbook of brand relationships
Έκδοση: (2009)

Brand management for international hotels
από: Patricia, Maria
Έκδοση: (2009)

Romancing the brand : how brands create strong, intimate relationships with customers /
από: Halloran, Tim, 1969-
Έκδοση: (2014)

Igniting customer connections : fire up your company's growth by multiplying customer experience & engagement /
από: Frawley, Andrew
Έκδοση: (2015)

You are the brand
από: Adubato, Steve
Έκδοση: (2011)

Perspectives on branding
από: Miletsky, Jason I.
Έκδοση: (2009)

Rethinking prestige branding : secrets of the ueber-brands /
από: Schaefer, Wolfgang, κ.ά.
Έκδοση: (2015)

Brand Bible the complete guide to building, designing, and sustaining brands /
Έκδοση: (2012)

Igniting the brand strategies that have shot brands to success /
από: Cahill, Jonathan
Έκδοση: (2008)

Brand zero : the complete branding guide for start-ups /
από: Tai, Jacky
Έκδοση: (2014)

Customers inside, customers outside : designing and succeeding with enterprise customer-centricity concepts, practices, and applications /
από: Lowenstein, Michael W., 1942-
Έκδοση: (2014)

Brand management
Έκδοση: (2008)

Handbook of brand semiotics /
Έκδοση: (2015)

Customer loyalty programmes and clubs
από: Butscher, Stephan A.
Έκδοση: (2002)

The customer advocate and the customer saboteur : linking social word-of-mouth, brand impression, and stakeholder behavior /
από: Lowenstein, Michael W., 1942-
Έκδοση: (2011)

60-minute brand strategist the essential brand book for marketing professionals /
από: Mootee, Idris, 1958-
Έκδοση: (2013)

What great brands do : the seven brand-building principles that separate the best from the rest /
από: Yohn, Denise Lee, 1967-
Έκδοση: (2014)

Superior customer satisfaction and loyalty : engaging customers to drive performance /
από: Goldstein, Sheldon D.
Έκδοση: (2009)

The international brand valuation manual a complete overview and analysis of brand valuation techniques, methodologies and applications /
από: Salinas, Gabriela
Έκδοση: (2009)

Researching customer satisfaction & loyalty how to find out what people really think /
από: Szwarc, Paul
Έκδοση: (2005)

Eliminate customer turnoffs /
από: Timm, Paul R.

Exceed customer expectations /
από: Timm, Paul R.

The on-demand brand 10 rules for digital marketing success in an anytime, everywhere world /
από: Mathieson, Rick
Έκδοση: (2010)

Beyond the ultimate question : a systematic approach to improve customer loyalty /
από: Hayes, Bob E., 1963-
Έκδοση: (2009)

Brand, organizational identity and reputation in SMEs an overview /
Έκδοση: (2007)

Determining whether branding of locally manufactured car products increases brand preference : a case of autoshops in Nairobi /
από: Mbalya, Richard
Έκδοση: (2010)

Retail marketing and branding a definitive guide to maximizing ROI /
από: Perrey, Jesko
Έκδοση: (2011)

Retail marketing and branding a definitive guide to maximizing ROI /
από: Perrey, Jesko
Έκδοση: (2013)

Basics of branding : a practical guide for managers /
από: Gronlund, Jay
Έκδοση: (2013)

The role of branding in maintaining competitive advantage in higher education in Kenya : a case of Daystar University /
από: Githinji, Kennedy Gakuru
Έκδοση: (2011)

Customer winback how to recapture lost customers and keep them loyal /
από: Griffin, Jill
Έκδοση: (2001)

Brand meaning management /
Έκδοση: (2015)

Branded customer service the new competitive edge /
από: Barlow, Janelle, 1943-
Έκδοση: (2006)

Fostering brand community through social media /
από: Humphrey, William F., κ.ά.
Έκδοση: (2016)

The challenges facing brand managers today
Έκδοση: (2012)