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The daily you how the new advertising industry is defining your identity and your worth /

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Bibliografski detalji
Glavni autor:	Turow, Joseph
Autor kompanije:	ebrary, Inc
Format:	Elektronički e-knjiga
Jezik:	engleski
Izdano:	New Haven : Yale University Press, c2011.
Teme:	Consumer profiling. Marketing > Technological innovations. Customer services > Technological innovations. Advertising. Electronic books.
Online pristup:	An electronic book accessible through the World Wide Web; click to view
Oznake:	Dodaj oznaku Bez oznaka, Budi prvi tko označuje ovaj zapis!

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Profiling machines : mapping the personal information economy /
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Open services innovation rethinking your business to grow and compete in a new era /
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Z.E.R.O. : zero paid media as the new marketing model /
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Effective advertising strategies for your business /
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Service innovation organizational responses to technological opportunities & market imperatives /
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Promotion : analysis, creativity, and strategy /
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50 ways to keep your customers : "and get new ones" /
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Auditing social media a governance and risk guide /
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Delivering effective social customer service : how to redefine the way you manage customer experience and your corporate reputation /
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50 powerful ideas you can use to keep your customers
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Consumer behaviour and advertising management
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Your customer rules! : delivering the Me2B experiences that today's customers demand /
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Relationship marketing in professional services a study of agency-client dynamics in the advertising sector /
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Unrelenting innovation how to build a culture for market dominance /
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The rise of the platform marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms /
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Creating customer value : the essentials of marketing
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A complaint is a gift recovering customer loyalty when things go wrong /
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Build for change : revolutionizing customer engagement through continuous digital innovation /
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Innovating analytics : word of mouth index--use the next generation of net promoter to increase sales and drive results /
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Brainfluence 100 ways to persuade and convince customers with neuromarketing /
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Secret service hidden systems that deliver unforgettable customer service /
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What's the secret? to providing a world-class customer experience /
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Exceptional service, exceptional profit the secrets of building a five-star customer service organization /
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Managing the customer experience : a measurement-based approach /
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Beyond the ultimate question : a systematic approach to improve customer loyalty /
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Small business smarts building buzz with social media /
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All you need is a good idea! how to create marketing messages that actually get results /
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Delivering knock your socks off service
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High tech, high touch library customer service through technology /
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Why it sells : decoding the meanings of brand names, logos, ads, and other marketing and advertising ploys /
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Brand advocates turning enthusiastic customers into a powerful marketing force /
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What's the future of business? changing the way businesses create experiences /
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Measuring customer satisfaction
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