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The daily you how the new advertising industry is defining your identity and your worth /

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Xehetasun bibliografikoak
Egile nagusia:	Turow, Joseph
Erakunde egilea:	ebrary, Inc
Formatua:	Baliabide elektronikoa eBook
Hizkuntza:	ingelesa
Argitaratua:	New Haven : Yale University Press, c2011.
Gaiak:	Consumer profiling. Marketing > Technological innovations. Customer services > Technological innovations. Advertising. Electronic books.
Sarrera elektronikoa:	An electronic book accessible through the World Wide Web; click to view
Etiketak:	Etiketa erantsi Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!

Antzeko izenburuak

Niche envy marketing discrimination in the digital age /
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The consistent consumer predicting future behavior through lasting values /
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Pre-commerce how companies and customers are transforming business together /
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Profiling machines : mapping the personal information economy /
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Open services innovation rethinking your business to grow and compete in a new era /
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Z.E.R.O. : zero paid media as the new marketing model /
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Effective advertising strategies for your business /
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Service innovation organizational responses to technological opportunities & market imperatives /
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Promotion : analysis, creativity, and strategy /
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50 ways to keep your customers : "and get new ones" /
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Auditing social media a governance and risk guide /
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50 powerful ideas you can use to keep your customers
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Consumer behaviour and advertising management
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Your customer rules! : delivering the Me2B experiences that today's customers demand /
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Relationship marketing in professional services a study of agency-client dynamics in the advertising sector /
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Unrelenting innovation how to build a culture for market dominance /
nork: Tellis, Gerard J.
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Commercialization of new materials for a global economy
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The emerging high-tech consumer a market profile and marketing strategy implications /
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The rise of the platform marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms /
nork: Dempster, Craig, et al.
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Magnetic service /
nork: Bell, Chip R.
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Creating customer value : the essentials of marketing
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Build for change : revolutionizing customer engagement through continuous digital innovation /
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Innovating analytics : word of mouth index--use the next generation of net promoter to increase sales and drive results /
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Brainfluence 100 ways to persuade and convince customers with neuromarketing /
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Secret service hidden systems that deliver unforgettable customer service /
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Exceptional service, exceptional profit the secrets of building a five-star customer service organization /
nork: Inghilleri, Leonardo
Argitaratua: (2010)

What's the secret? to providing a world-class customer experience /
nork: DiJulius, John R., 1964-
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Managing the customer experience : a measurement-based approach /
nork: Wilburn, Morris, 1953-
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Beyond the ultimate question : a systematic approach to improve customer loyalty /
nork: Hayes, Bob E., 1963-
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Small business smarts building buzz with social media /
nork: O'Leary, Steve
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All you need is a good idea! how to create marketing messages that actually get results /
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High tech, high touch library customer service through technology /
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Delivering knock your socks off service
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What's the future of business? changing the way businesses create experiences /
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Why it sells : decoding the meanings of brand names, logos, ads, and other marketing and advertising ploys /
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Brand advocates turning enthusiastic customers into a powerful marketing force /
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Measuring customer satisfaction
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