The daily you how the new advertising industry is defining your identity and your worth /
Guardat en:
Autor principal: | Turow, Joseph |
---|---|
Autor corporatiu: | ebrary, Inc |
Format: | Electrònic eBook |
Idioma: | anglès |
Publicat: |
New Haven :
Yale University Press,
c2011.
|
Matèries: | |
Accés en línia: | An electronic book accessible through the World Wide Web; click to view |
Etiquetes: |
Afegir etiqueta
Sense etiquetes, Sigues el primer a etiquetar aquest registre!
|
Ítems similars
Niche envy marketing discrimination in the digital age /
per: Turow, Joseph
Publicat: (2006)
per: Turow, Joseph
Publicat: (2006)
The consistent consumer predicting future behavior through lasting values /
per: Beller, Ken
Publicat: (2005)
per: Beller, Ken
Publicat: (2005)
Pre-commerce how companies and customers are transforming business together /
per: Pearson, Bob, 1962-
Publicat: (2011)
per: Pearson, Bob, 1962-
Publicat: (2011)
Profiling machines : mapping the personal information economy /
per: Elmer, Greg, 1967-
Publicat: (2004)
per: Elmer, Greg, 1967-
Publicat: (2004)
Open services innovation rethinking your business to grow and compete in a new era /
per: Chesbrough, Henry William
Publicat: (2011)
per: Chesbrough, Henry William
Publicat: (2011)
Z.E.R.O. : zero paid media as the new marketing model /
per: Jaffe, Joseph
Publicat: (2014)
per: Jaffe, Joseph
Publicat: (2014)
Effective advertising strategies for your business /
per: Li, Cong
Publicat: (2014)
per: Li, Cong
Publicat: (2014)
Service innovation organizational responses to technological opportunities & market imperatives /
Publicat: (2003)
Publicat: (2003)
Promotion : analysis, creativity, and strategy /
per: Dommermuth, William P.
Publicat: (1984)
per: Dommermuth, William P.
Publicat: (1984)
50 ways to keep your customers : "and get new ones" /
per: Timm, Paul R.
Publicat: (1992)
per: Timm, Paul R.
Publicat: (1992)
Auditing social media a governance and risk guide /
per: Scott, Peter R., 1964-
Publicat: (2011)
per: Scott, Peter R., 1964-
Publicat: (2011)
Consumer behaviour and advertising management
per: Khan, Matin A.
Publicat: (2006)
per: Khan, Matin A.
Publicat: (2006)
Delivering effective social customer service : how to redefine the way you manage customer experience and your corporate reputation /
per: Blunt, Carolyn
Publicat: (2013)
per: Blunt, Carolyn
Publicat: (2013)
50 powerful ideas you can use to keep your customers
per: Timm, Paul R.
Publicat: (2002)
per: Timm, Paul R.
Publicat: (2002)
Relationship marketing in professional services a study of agency-client dynamics in the advertising sector /
per: Halinen, Aino, 1961-
Publicat: (1997)
per: Halinen, Aino, 1961-
Publicat: (1997)
Your customer rules! : delivering the Me2B experiences that today's customers demand /
per: Price, Bill, 1950-, et al.
Publicat: (2015)
per: Price, Bill, 1950-, et al.
Publicat: (2015)
Emotions, advertising and consumer choice
per: Hansen, Flemming
Publicat: (2007)
per: Hansen, Flemming
Publicat: (2007)
Unrelenting innovation how to build a culture for market dominance /
per: Tellis, Gerard J.
Publicat: (2013)
per: Tellis, Gerard J.
Publicat: (2013)
Commercialization of new materials for a global economy
Publicat: (1993)
Publicat: (1993)
The emerging high-tech consumer a market profile and marketing strategy implications /
Publicat: (1997)
Publicat: (1997)
The rise of the platform marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms /
per: Dempster, Craig, et al.
Publicat: (2015)
per: Dempster, Craig, et al.
Publicat: (2015)
Innovating analytics : word of mouth index--use the next generation of net promoter to increase sales and drive results /
per: Freed, Larry
Publicat: (2013)
per: Freed, Larry
Publicat: (2013)
Brainfluence 100 ways to persuade and convince customers with neuromarketing /
per: Dooley, Roger, 1952-
Publicat: (2012)
per: Dooley, Roger, 1952-
Publicat: (2012)
A complaint is a gift recovering customer loyalty when things go wrong /
per: Barlow, Janelle, 1943-
Publicat: (2008)
per: Barlow, Janelle, 1943-
Publicat: (2008)
Creating customer value : the essentials of marketing
per: Learning Resources
per: Learning Resources
Magnetic service /
per: Bell, Chip R.
Publicat: (2006)
per: Bell, Chip R.
Publicat: (2006)
Build for change : revolutionizing customer engagement through continuous digital innovation /
per: Trefler, Alan
Publicat: (2014)
per: Trefler, Alan
Publicat: (2014)
Small business smarts building buzz with social media /
per: O'Leary, Steve
Publicat: (2011)
per: O'Leary, Steve
Publicat: (2011)
All you need is a good idea! how to create marketing messages that actually get results /
per: Heyman, Jay H., 1939-
Publicat: (2008)
per: Heyman, Jay H., 1939-
Publicat: (2008)
Secret service hidden systems that deliver unforgettable customer service /
per: DiJulius, John R., 1964-
Publicat: (2003)
per: DiJulius, John R., 1964-
Publicat: (2003)
What's the secret? to providing a world-class customer experience /
per: DiJulius, John R., 1964-
Publicat: (2008)
per: DiJulius, John R., 1964-
Publicat: (2008)
Exceptional service, exceptional profit the secrets of building a five-star customer service organization /
per: Inghilleri, Leonardo
Publicat: (2010)
per: Inghilleri, Leonardo
Publicat: (2010)
Beyond the ultimate question : a systematic approach to improve customer loyalty /
per: Hayes, Bob E., 1963-
Publicat: (2009)
per: Hayes, Bob E., 1963-
Publicat: (2009)
Managing the customer experience : a measurement-based approach /
per: Wilburn, Morris, 1953-
Publicat: (2006)
per: Wilburn, Morris, 1953-
Publicat: (2006)
Delivering knock your socks off service
per: Zemke, Ron
Publicat: (2003)
per: Zemke, Ron
Publicat: (2003)
High tech, high touch library customer service through technology /
per: Jurewicz, Lynn
Publicat: (2003)
per: Jurewicz, Lynn
Publicat: (2003)
Brand advocates turning enthusiastic customers into a powerful marketing force /
per: Fuggetta, Rob
Publicat: (2012)
per: Fuggetta, Rob
Publicat: (2012)
The glass consumer life in a surveillance society /
Publicat: (2005)
Publicat: (2005)
Why it sells : decoding the meanings of brand names, logos, ads, and other marketing and advertising ploys /
per: Danesi, Marcel
Publicat: (2008)
per: Danesi, Marcel
Publicat: (2008)
Integrated advertising, promotion & marketing communications /
per: Clow, Kenneth E.
Publicat: (2004)
per: Clow, Kenneth E.
Publicat: (2004)
Ítems similars
-
Niche envy marketing discrimination in the digital age /
per: Turow, Joseph
Publicat: (2006) -
The consistent consumer predicting future behavior through lasting values /
per: Beller, Ken
Publicat: (2005) -
Pre-commerce how companies and customers are transforming business together /
per: Pearson, Bob, 1962-
Publicat: (2011) -
Profiling machines : mapping the personal information economy /
per: Elmer, Greg, 1967-
Publicat: (2004) -
Open services innovation rethinking your business to grow and compete in a new era /
per: Chesbrough, Henry William
Publicat: (2011)