Intellectual property strategy
Sparad:
| Huvudupphovsman: | |
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| Institutionell upphovsman: | |
| Materialtyp: | Elektronisk E-bok |
| Språk: | engelska |
| Publicerad: |
Cambridge, Mass. :
MIT Press,
c2012.
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| Serie: | MIT Press essential knowledge series.
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| Ämnen: | |
| Länkar: | An electronic book accessible through the World Wide Web; click to view |
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Innehållsförteckning:
- Executive summary
- Why intellectual property matters
- Recommendation #1: treat intellectual property as a core asset class
- Recommendation #2: benefit from the intellectual property of others legally
- Recommendation #3: create freedom of action through intellectual property
- Recommendation #4: establish a flexible intellectual property strategy
- The special case of the non-profit
- Future outlook
- Afterword: what the author really thinks.