Marketing semiotics signs, strategies, and brand value /
Guardat en:
| Autor principal: | |
|---|---|
| Autor corporatiu: | |
| Format: | Electrònic eBook |
| Idioma: | anglès |
| Publicat: |
Oxford ; New York :
Oxford University Press,
2012.
|
| Matèries: | |
| Accés en línia: | An electronic book accessible through the World Wide Web; click to view |
| Etiquetes: |
Afegir etiqueta
Sense etiquetes, Sigues el primer a etiquetar aquest registre!
|
Ítems similars
Handbook of brand semiotics /
Publicat: (2015)
Publicat: (2015)
Beyond semiotics text, culture and technology /
per: Lucy, Niall
Publicat: (2001)
per: Lucy, Niall
Publicat: (2001)
Experimental semiotics studies on the emergence and evolution of human communication /
Publicat: (2012)
Publicat: (2012)
Marketing communications : an integrated approach /
per: Smith, Paul R.
Publicat: (2002)
per: Smith, Paul R.
Publicat: (2002)
Marketing communications : an integrated approach /
per: Smith, P. R.
Publicat: (2005)
per: Smith, P. R.
Publicat: (2005)
Marketing communication : an intergrated approach /
per: Smith, P R.
Publicat: (2002)
per: Smith, P R.
Publicat: (2002)
High performance marketing bringing method to the madness of marketing /
per: Eechambadi, Naras
Publicat: (2005)
per: Eechambadi, Naras
Publicat: (2005)
Marketing communications : an integrated approach /
per: Smith, P. R. (Paul Russell), 1957-
Publicat: (2004)
per: Smith, P. R. (Paul Russell), 1957-
Publicat: (2004)
The subject of semiotics
per: Silverman, Kaja
Publicat: (1983)
per: Silverman, Kaja
Publicat: (1983)
Creative marketing communications : a practical guide to planning, skills and techniques /
per: Yadin, Daniel
Publicat: (2001)
per: Yadin, Daniel
Publicat: (2001)
Integrated marketing communications /
per: Ouwersloot, Hans
Publicat: (2008)
per: Ouwersloot, Hans
Publicat: (2008)
Semiotics theory and applications /
Publicat: (2011)
Publicat: (2011)
Marketing communications : engagements, strategies and practice /
per: Fill, Chris
Publicat: (2006)
per: Fill, Chris
Publicat: (2006)
Semiotics and visual communication : concepts and practices /
Publicat: (2014)
Publicat: (2014)
Semiotics of religion signs of the sacred in history /
per: Yelle, Robert A.
Publicat: (2013)
per: Yelle, Robert A.
Publicat: (2013)
Multimodal semiotics functional analysis in contexts of education /
Publicat: (2008)
Publicat: (2008)
English in marketing international communication strategies in small and medium-sized enterprises /
per: Sternkopf, Sylva-Michèle
Publicat: (2005)
per: Sternkopf, Sylva-Michèle
Publicat: (2005)
Semiotics and documentary film : the living sign in the cinema /
per: Tsang, Hing
Publicat: (2013)
per: Tsang, Hing
Publicat: (2013)
Towards a semiotic biology life is the action of signs /
Publicat: (2011)
Publicat: (2011)
The semiotic web 1987
Publicat: (1988)
Publicat: (1988)
Integrated advertising, promotion & marketing communications /
per: Clow, Kenneth E.
Publicat: (2004)
per: Clow, Kenneth E.
Publicat: (2004)
Towards a communication-based marketing strategy for Nairobi Evangelical Graduate School of Theology (NEGST) /
per: Muciiri, Humphery Wamai
Publicat: (2001)
per: Muciiri, Humphery Wamai
Publicat: (2001)
Marketing automation with Eloqua /
per: Griffith, Ben
Publicat: (2013)
per: Griffith, Ben
Publicat: (2013)
Beyond buzz the next generation of word-of-mouth marketing /
per: Kelly, Lois, 1955-
Publicat: (2007)
per: Kelly, Lois, 1955-
Publicat: (2007)
Contemporary marketing and consumer behavior : an anthropological sourcebook /
per: Sherry, John F.
Publicat: (1995)
per: Sherry, John F.
Publicat: (1995)
The semiotics of discourse
per: Fontanille, Jacques
Publicat: (2007)
per: Fontanille, Jacques
Publicat: (2007)
Semiotic landscapes language, image, space /
Publicat: (2010)
Publicat: (2010)
Experiential marketing : secrets, strategies, and success stories from the world's greatest brands /
per: Smith, Kerry, 1963-, et al.
Publicat: (2016)
per: Smith, Kerry, 1963-, et al.
Publicat: (2016)
Semiotics at the circus
per: Bouissac, Paul
Publicat: (2010)
per: Bouissac, Paul
Publicat: (2010)
Paris school semiotics.
Publicat: (1989)
Publicat: (1989)
Paris school semiotics.
Publicat: (1989)
Publicat: (1989)
The Semiotic web, 1989
Publicat: (1990)
Publicat: (1990)
Semiotics and hermeneutics of the everyday /
Publicat: (2015)
Publicat: (2015)
Semiotic principles in semantic theory
per: Norrick, Neal R.
Publicat: (1981)
per: Norrick, Neal R.
Publicat: (1981)
Semiotics and pragmatics an evaluative comparison of conceptual frameworks /
per: Parret, Herman
Publicat: (1983)
per: Parret, Herman
Publicat: (1983)
Jean Genet and the Semiotics of Performance /
per: Oswald, Laura R.
Publicat: (1989)
per: Oswald, Laura R.
Publicat: (1989)
Semiotic grammar /
per: McGregor, William B.
Publicat: (1997)
per: McGregor, William B.
Publicat: (1997)
The 50 plus market why the future is age-neutral when it comes to marketing and branding strategies /
per: Stroud, Dick
Publicat: (2005)
per: Stroud, Dick
Publicat: (2005)
The value chain and marketing
Publicat: (2004)
Publicat: (2004)
Integrated advertising, promotion, and marketing communications /
per: Clow, Kenneth E.
Publicat: (2014)
per: Clow, Kenneth E.
Publicat: (2014)