Ground wars personalized communication in political campaigns /
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Princeton :
Princeton University Press,
2012.
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| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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Table of Contents:
- Prologue: welcome to the campaigns
- Personalized political communication in American campaigns
- The ground war enters the twenty-first century
- Contacting voters at home
- Organizing campaign assemblages
- Targeting voters for personal contacts
- Always fighting the same ground war?.