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The marketing agency blueprint the handbook for building hybrid PR, SEO, content, advertising, and Web firms /

"Build a disruptive marketing agency for the modern ageThe marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Hybrid marketing agencies that are more nimble, tech savvy...

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Detalles Bibliográficos
Autor principal: Roetzer, Paul, 1978-
Autor Corporativo: ebrary, Inc
Formato: Electrónico eBook
Lenguaje:inglés
Publicado: Hoboken, N.J. : Wiley, 2012.
Materias:
Marketing.
Electronic books.
Acceso en línea:An electronic book accessible through the World Wide Web; click to view
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