The death of modern management how to lead in the new world disorder /
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| Автор: | |
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| Співавтор: | |
| Формат: | Електронний ресурс eКнига |
| Мова: | Англійська |
| Опубліковано: |
Hoboken, N.J. :
Wiley,
2009.
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| Предмети: | |
| Онлайн доступ: | An electronic book accessible through the World Wide Web; click to view |
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Зміст:
- Introduction : how we got here and where we are going
- Strategy : from following the rules to making the rules
- Marketing : from selling benefits to selling dreams
- Power : shifts to a new world disorder
- Money : from CAPM to the road to ruin
- Information : from deficit to hyperinflation
- Knowledge : from ignorance to the disintegration of the firm
- Organisations : from compliance to commitment
- Change : why dinosaurs can't dance
- Employees : from slavery to freedom (and back again)
- Managers : power and making things happen
- Leaders : no more heroes.