Leading the narrative the case for strategic communication /
Збережено в:
| Автор: | |
|---|---|
| Співавтор: | |
| Формат: | Електронний ресурс eКнига |
| Мова: | Англійська |
| Опубліковано: |
Annapolis, Md. :
Naval Institute Press,
2011.
|
| Предмети: | |
| Онлайн доступ: | An electronic book accessible through the World Wide Web; click to view |
| Теги: |
Додати тег
Немає тегів, Будьте першим, хто поставить тег для цього запису!
|
Зміст:
- Military media relations
- Crisis communication and conflict storytelling
- Strategic communication and the battle of ideas
- Toward strategic communication
- The missing element: strategic communication
- The golden thread: building champions and connections
- The toxic information environment
- The cowboy and the soldier: military communication ethics
- The cable, the dish, and the blog: media communication ethics
- Challenge to change: developing leaders for the twenty-first century.