Leading the narrative the case for strategic communication /
Bewaard in:
| Hoofdauteur: | |
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| Coauteur: | |
| Formaat: | Elektronisch E-boek |
| Taal: | Engels |
| Gepubliceerd in: |
Annapolis, Md. :
Naval Institute Press,
2011.
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| Onderwerpen: | |
| Online toegang: | An electronic book accessible through the World Wide Web; click to view |
| Tags: |
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Inhoudsopgave:
- Military media relations
- Crisis communication and conflict storytelling
- Strategic communication and the battle of ideas
- Toward strategic communication
- The missing element: strategic communication
- The golden thread: building champions and connections
- The toxic information environment
- The cowboy and the soldier: military communication ethics
- The cable, the dish, and the blog: media communication ethics
- Challenge to change: developing leaders for the twenty-first century.