Leading the narrative the case for strategic communication /

保存先:
書誌詳細
第一著者: Eder, Mari K.
団体著者: ebrary, Inc
フォーマット: 電子媒体 eBook
言語:英語
出版事項: Annapolis, Md. : Naval Institute Press, 2011.
主題:
オンライン・アクセス:An electronic book accessible through the World Wide Web; click to view
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目次:
  • Military media relations
  • Crisis communication and conflict storytelling
  • Strategic communication and the battle of ideas
  • Toward strategic communication
  • The missing element: strategic communication
  • The golden thread: building champions and connections
  • The toxic information environment
  • The cowboy and the soldier: military communication ethics
  • The cable, the dish, and the blog: media communication ethics
  • Challenge to change: developing leaders for the twenty-first century.