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Leading the narrative the case for strategic communication /

Taispeáin leaganacha eile (1)
Sábháilte in:
Sonraí bibleagrafaíochta
Príomhchruthaitheoir: Eder, Mari K.
Údar corparáideach: ebrary, Inc
Formáid: Leictreonach Ríomhleabhar
Teanga:Béarla
Foilsithe / Cruthaithe: Annapolis, Md. : Naval Institute Press, 2011.
Ábhair:
Armed Forces and mass media > United States.
Communication policy > United States.
United States > Armed Forces > Public relations.
Electronic books.
Rochtain ar líne:An electronic book accessible through the World Wide Web; click to view
Clibeanna: Cuir clib leis
Níl clibeanna ann, Bí ar an gcéad duine le clib a chur leis an taifead seo!
Clár na nÁbhar:
  • Military media relations
  • Crisis communication and conflict storytelling
  • Strategic communication and the battle of ideas
  • Toward strategic communication
  • The missing element: strategic communication
  • The golden thread: building champions and connections
  • The toxic information environment
  • The cowboy and the soldier: military communication ethics
  • The cable, the dish, and the blog: media communication ethics
  • Challenge to change: developing leaders for the twenty-first century.

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