The growth drivers the definitive guide to building marketing capabilities /
"The Growth Drivers is not only a practical guide to building marketing capabilities it explains why it is critical that organisations invest in the capabilities needed to excel at customer-centric marketing to drive growth"--
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| Главный автор: | |
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| Соавтор: | |
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| Формат: | Электронный ресурс eКнига |
| Язык: | английский |
| Опубликовано: |
Hoboken, N.J. :
Wiley,
2012.
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| Предметы: | |
| Online-ссылка: | An electronic book accessible through the World Wide Web; click to view |
| Метки: |
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Оглавление:
- pt. 1. Understanding the growth drivers
- pt. 2. How to transform marketing capabilities to drive growth
- pt. 3. Sustaining growth in practice.