The growth drivers the definitive guide to building marketing capabilities /

"The Growth Drivers is not only a practical guide to building marketing capabilities it explains why it is critical that organisations invest in the capabilities needed to excel at customer-centric marketing to drive growth"--

Na minha lista:
Detalhes bibliográficos
Autor principal: Bird, Andy
Autor Corporativo: ebrary, Inc
Outros Autores: McEwan, Mhairi
Formato: Recurso Eletrônico livro eletrônico
Idioma:inglês
Publicado em: Hoboken, N.J. : Wiley, 2012.
Assuntos:
Acesso em linha:An electronic book accessible through the World Wide Web; click to view
Tags: Adicionar Tag
Sem tags, seja o primeiro a adicionar uma tag!
Sumário:
  • pt. 1. Understanding the growth drivers
  • pt. 2. How to transform marketing capabilities to drive growth
  • pt. 3. Sustaining growth in practice.