The growth drivers the definitive guide to building marketing capabilities /

"The Growth Drivers is not only a practical guide to building marketing capabilities it explains why it is critical that organisations invest in the capabilities needed to excel at customer-centric marketing to drive growth"--

Sábháilte in:
Sonraí bibleagrafaíochta
Príomhchruthaitheoir: Bird, Andy
Údar corparáideach: ebrary, Inc
Rannpháirtithe: McEwan, Mhairi
Formáid: Leictreonach Ríomhleabhar
Teanga:Béarla
Foilsithe / Cruthaithe: Hoboken, N.J. : Wiley, 2012.
Ábhair:
Rochtain ar líne:An electronic book accessible through the World Wide Web; click to view
Clibeanna: Cuir clib leis
Níl clibeanna ann, Bí ar an gcéad duine le clib a chur leis an taifead seo!
Clár na nÁbhar:
  • pt. 1. Understanding the growth drivers
  • pt. 2. How to transform marketing capabilities to drive growth
  • pt. 3. Sustaining growth in practice.