The growth drivers the definitive guide to building marketing capabilities /
"The Growth Drivers is not only a practical guide to building marketing capabilities it explains why it is critical that organisations invest in the capabilities needed to excel at customer-centric marketing to drive growth"--
Wedi'i Gadw mewn:
Prif Awdur: | |
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Awdur Corfforaethol: | |
Awduron Eraill: | |
Fformat: | Electronig eLyfr |
Iaith: | Saesneg |
Cyhoeddwyd: |
Hoboken, N.J. :
Wiley,
2012.
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Pynciau: | |
Mynediad Ar-lein: | An electronic book accessible through the World Wide Web; click to view |
Tagiau: |
Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
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Tabl Cynhwysion:
- pt. 1. Understanding the growth drivers
- pt. 2. How to transform marketing capabilities to drive growth
- pt. 3. Sustaining growth in practice.