The growth drivers the definitive guide to building marketing capabilities /

"The Growth Drivers is not only a practical guide to building marketing capabilities it explains why it is critical that organisations invest in the capabilities needed to excel at customer-centric marketing to drive growth"--

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awdur: Bird, Andy
Awdur Corfforaethol: ebrary, Inc
Awduron Eraill: McEwan, Mhairi
Fformat: Electronig eLyfr
Iaith:Saesneg
Cyhoeddwyd: Hoboken, N.J. : Wiley, 2012.
Pynciau:
Mynediad Ar-lein:An electronic book accessible through the World Wide Web; click to view
Tagiau: Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
Tabl Cynhwysion:
  • pt. 1. Understanding the growth drivers
  • pt. 2. How to transform marketing capabilities to drive growth
  • pt. 3. Sustaining growth in practice.