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The marketer's handbook reassessing marketing techniques for modern business /

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Bibliographic Details
Main Author:	Young, Laurie, 1955-
Corporate Author:	ebrary, Inc
Format:	Electronic eBook
Language:	English
Published:	Chichester, West Sussex, U.K : Wiley, 2011.
Subjects:	Marketing. Industrial management. Electronic books.
Online Access:	An electronic book accessible through the World Wide Web; click to view
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