Brainfluence 100 ways to persuade and convince customers with neuromarketing /
"Neuromarketing studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. This scientific approach to marketing has helped many brands and...
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| Autor principal: | |
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| Autor Corporativo: | |
| Formato: | Recurso Eletrônico livro eletrônico |
| Idioma: | inglês |
| Publicado em: |
Hoboken, N.J. :
Wiley,
c2012.
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| Assuntos: | |
| Acesso em linha: | An electronic book accessible through the World Wide Web; click to view |
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Sumário:
- section 1. Price and product brainfluence
- section 2. Sensory brainfluence
- section 3. Brainfluence branding
- section 4. Brainfluence in print
- section 5. Picture brainfluence
- section 6. Loyalty and trust brainfluence
- section 7. Brainfluence in person
- section 8. Brainfluence for a cause
- section 9. Brainfluence copywriting
- section 10. Consumer brainfluence
- section 11. Gender brainfluence
- section 12. Shopper brainfluence
- section 13. Video, TV, and film brainfluence
- section 14. Brainfluence on the Web.