Brainfluence 100 ways to persuade and convince customers with neuromarketing /

"Neuromarketing studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. This scientific approach to marketing has helped many brands and...

Whakaahuatanga katoa

I tiakina i:
Ngā taipitopito rārangi puna kōrero
Kaituhi matua: Dooley, Roger, 1952-
Kaituhi rangatōpū: ebrary, Inc
Hōputu: Tāhiko īPukapuka
Reo:Ingarihi
I whakaputaina: Hoboken, N.J. : Wiley, c2012.
Ngā marau:
Urunga tuihono:An electronic book accessible through the World Wide Web; click to view
Ngā Tūtohu: Tāpirihia he Tūtohu
Kāore He Tūtohu, Me noho koe te mea tuatahi ki te tūtohu i tēnei pūkete!
Rārangi ihirangi:
  • section 1. Price and product brainfluence
  • section 2. Sensory brainfluence
  • section 3. Brainfluence branding
  • section 4. Brainfluence in print
  • section 5. Picture brainfluence
  • section 6. Loyalty and trust brainfluence
  • section 7. Brainfluence in person
  • section 8. Brainfluence for a cause
  • section 9. Brainfluence copywriting
  • section 10. Consumer brainfluence
  • section 11. Gender brainfluence
  • section 12. Shopper brainfluence
  • section 13. Video, TV, and film brainfluence
  • section 14. Brainfluence on the Web.