Brainfluence 100 ways to persuade and convince customers with neuromarketing /

"Neuromarketing studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. This scientific approach to marketing has helped many brands and...

Cur síos iomlán

Sábháilte in:
Sonraí bibleagrafaíochta
Príomhchruthaitheoir: Dooley, Roger, 1952-
Údar corparáideach: ebrary, Inc
Formáid: Leictreonach Ríomhleabhar
Teanga:Béarla
Foilsithe / Cruthaithe: Hoboken, N.J. : Wiley, c2012.
Ábhair:
Rochtain ar líne:An electronic book accessible through the World Wide Web; click to view
Clibeanna: Cuir clib leis
Níl clibeanna ann, Bí ar an gcéad duine le clib a chur leis an taifead seo!
Clár na nÁbhar:
  • section 1. Price and product brainfluence
  • section 2. Sensory brainfluence
  • section 3. Brainfluence branding
  • section 4. Brainfluence in print
  • section 5. Picture brainfluence
  • section 6. Loyalty and trust brainfluence
  • section 7. Brainfluence in person
  • section 8. Brainfluence for a cause
  • section 9. Brainfluence copywriting
  • section 10. Consumer brainfluence
  • section 11. Gender brainfluence
  • section 12. Shopper brainfluence
  • section 13. Video, TV, and film brainfluence
  • section 14. Brainfluence on the Web.